Adobe is thrilled to be named as one of the Most Innovative Companies for 2019 – as #2 on the Top 10 List in the AR/VR sector by Fast Company.
Last year, Fast Company chose Adobe as of the top 10 most innovative companies in the AI industry for their work, Adobe Sensei, it’s an honor to be awarded again for their efforts with Project Aero – a powerful new AR authoring tool that is about to make it easier for designers to create immersive content, currently in beta.
Highlighted by Fast Company, the AR work is explained like,
In June 2018, Adobe unveiled Project Aero, which lets designers create AR content using popular tools they already know, such as Adobe Photoshop CC and Dimension CC. For the first time, they’ll be able to lay out and manipulate designs in physical spaces, making AR creation more fluid and intuitive.
Annual ranking recognizes leading enterprises and rising newcomers that exemplify the best in business and innovation. Based on its announcement, Fast Company’s 2019 Most Innovative Companies recognize pioneering companies across 41 categories. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies. Honorees will also be published in Fast Company’s upcoming Most Innovative Companies print issue of March-April 2019.
AR represents a paradigm shift poised to change the way Adobe expresses and how they experience the world around us. Freed from the boundaries of the screen, AR transforms the world into a digital stage, and will become an omnipresent part of their lives as smartphones help deliver the technology to the masses.
The brand is mostly eager to continue exploring new avenues for creative expression. Chief Technology Officer Abhay Parasnis commented,
Adobe has always been a company that has embraced new storytelling mediums. Whether it’s print, PC, web or mobile shifts, we’ve always looked around the corner and built creative platforms for the future. We believe we’re now at a similar inflection point with AR as the next breakthrough medium.
Project Aero will be a game changer in the augmented reality space through blending the physical and digital worlds. To use this technology more effective, Adobe is empowering designers and consumers alike to create high-quality immersive experiences.