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Adidas Campaign In UK: There Will Be Haters

Iris has launched a new campaign for Adidas in the UK, entitled “There Will Be Haters” which got two million views in two days.

There Will Be Haters – Adidas starts in 2015 with a controversial #ThereWillBeHaters campaign video featuring Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema to promote the launch of the new Adidas 2015 “There Will Be Haters” Football Boots Collection.

The video for the campaign gives a unique insight into some of the hate that footballers receive in them modern day game and says that by having “haters”, they are in actual fact paying you the ultimate compliment.

This campaign is a tribute to the passion that drives players and fans alike.

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