How To Adapt TV Ads For Digital Display Advertising

Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results.

To repurpose TV commercials for digital display ads, here are three key points to keep in mind:

TV is passive, digital is active

Traditional TV commercials are designed to guide a passive audience along a linear narrative whilst digital inspires users to be more active and involved in their content consumption.

Determining the goals

To keep the goals in mind and to answer the questions are vital before adaptin a TV ad to the digital.

Finding the right format

There is a variety of digital display ad formats, and finding the right format can carry consumers all the way through the marketing funnel.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

BLOG | Digital Marketing

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there…

BLOG | Digital Marketing

Digital Trends And Predictions For 2015

The Creative Digital Agency from Australia, Soap Creative, takes a light-hearted…

BLOG | Digital Marketing

Easy Ways That Will Help İn Boosting The Conversion Rate of Your Site

The conversion rate of a website is a way to measure the number of potential cus…