Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results.
To repurpose TV commercials for digital display ads, here are three key points to keep in mind:
TV is passive, digital is active
Traditional TV commercials are designed to guide a passive audience along a linear narrative whilst digital inspires users to be more active and involved in their content consumption.
Determining the goals
To keep the goals in mind and to answer the questions are vital before adaptin a TV ad to the digital.
Finding the right format
There is a variety of digital display ad formats, and finding the right format can carry consumers all the way through the marketing funnel.