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Ad Age Ranks: Best Places to Work 2016 In Marketing & Advertising

Ever wonder where’s the best marketing and media place to work? Ad Age has the answer for you.

Every year, in conjunction with Best Companies Group, they publish a list of the Top 50 Best Places to Work.

The companies who make the list include marketing agencies, ad tech companies, media companies and brand marketing divisions. They can be private, public or even not-for-profit.

To qualify, a company must have been in business for more than one year and have fifteen full-time employees.

This year, the list includes several companies recognized last year. It also a lot of newcomers. This includes the top ranking Chicago-based digital marketing agency BFO (Be Found Online).

How Does Ad Age Determine the Best Places to Work?

Their methodology begins with two surveys. One survey goes to the employers who answer questions about company offerings. The second survey goes to employees as a way of measuring their satisfaction with their employers.

Digging in a little deeper, the employee survey makes up 60% of the score. Questions focus on career development opportunities, the work environment and the type of rewards offered for performance.

Employers only account for 40% of the score on topics like compensation, work-life balance, benefits, diversity and perks.


Ad Age’s 2016 Best Places To Work Annual List

Frankly, the 2016 list includes a lot of really cool companies.

As mentioned, at the top is BFO. The online marketing agency does search, display, content marketing, and analytics. CEO Steve Krull and President Dan Golden built the company with an employee-focus and reinforce that with open book management based on the Great Game of Business.

Perks include bringing pets to work, time-off to volunteer, and remote work flexibility. Oh, and on top of all that, being located in Wrigleyville with two big Cubs fans as executives, seasons tickets can be reserved by employees via a Google Calendar for two seats at home games. (A good deal this year, right?!)

New York-based Redscout came in #2. According to its founder, the environment is “super geeky.” The agency promotes professional development with a $500 annual stipend employees can use at their discretion.

With a big focus on employee retention, the agency offers anniversary awards and other perks like work anywhere Fridays.

Other fun perks offered by the Top 50 companies include profit-sharing, extended holiday breaks, free yoga and wine tastings.

One common thread with many of the companies involves giving employees an opportunity to take time off or with even paid time to do community service.

From #1 to #50, each company possesses a unique culture and an environment that encourages employees toward self expression and personal career development.

Check Ad Age’s full list of the 2016 Best Places to Work.

About BFO

BFO is an international team of digital marketing experts with offices located in Chicago and London. To help their clients maximize ROI, they provide comprehensive marketing solutions for mid-size to enterprise-level businesses.

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