Bellman Brand Agency created a successful rebranding strategy for Trailfacts that needed a brand refresh.
Putting Trialfacts under the Microscope
Trialfacts was ready to grow — and to do that they needed a brand refresh.
Using their highly specialized research and data, Trialfacts connects participants and researchers in the clinical trial industry. To take the next step in their expansion they engaged Bellman Brand Agency to create a complete brand overhaul.
Their current branding looked outdated, with inconsistent asset use across platforms. With goals to move into the ever-expanding biotech and pharma clinical trial markets, they needed a brand that matched their ambition.
Taking Our Brandmark to Trial
Bellman Brand Agency started by creating a suite of options for the new brandmark. The new brandmark pays homage to their previous design with bright colors and a DNA-style logo with a modern touch.
The end results are an instantly recognizable brand with a clean typeface and timeless logo.
Scientific Synergy with Informative Iconography
Bellman Brand Agency also designed a suite of iconography to be incorporated across both website and collateral. This included complete brand guidelines which ensure brand consistency throughout all their print, website, and digital platforms.
Their website mockup shows the new iconography and branding working seamlessly together for a completely bold new look. Their new brand highlights what makes Trialfacts different — guaranteed results in a friendly, approachable package.
About Bellman Brand Agency
As a full-service brand and design agency, Bellman Brand Agency offers everything from digital content and marketing to packaging and collateral design. All right here in Melbourne, Australia. Speak to Bellman Brand Agency’s creative team about your branding and design needs — no obligations.