A Digital Facelift for The Avoca Clinic
In November 2023, The Avoca Clinic initiated a collaboration with Kooba to redesign their website comprehensively. This decision aimed to enhance user engagement, generate valuable leads, and increase organic web traffic. By focusing on creating a streamlined and user-friendly experience (UX), The Avoca Clinic also sought to subtly adjust their brand identity, making it more appealing to a broader audience. Kooba’s data-driven approach identified areas for improvement, including boosting conversion rates, implementing a mobile-friendly design strategy, and refining the brand’s visual aspects. As a result, The Avoca Clinic reported significant improvements in engagement rates, web traffic, and qualified leads generated from the website.
Boosting Lead Generation
From the outset, lead generation was one of the primary objectives of the website redesign. The Avoca Clinic aimed to ensure that their site attracted visitors and effectively converted them into leads. To achieve this, Kooba’s UX team implemented strategies to enhance conversion opportunities. A key tactic was the integration of lead-generating call-to-actions (CTAs) strategically placed throughout the navigation bar, homepage, and other key sections. These CTAs were designed to be intuitive, guiding users toward actions such as booking consultations or reaching out for information.
The results were clear. The homepage experienced a 49% increase in views per session, reflecting stronger visitor engagement. By positioning CTAs where they naturally caught attention, The Avoca Clinic drove higher click-through rates and longer session durations. These improvements directly contributed to an increase in lead generation, enabling the clinic to exceed key performance indicators (KPIs) set at the start of the project. Kooba’s redesign delivered measurable outcomes that supported the clinic’s business goals and created a strong foundation for future digital growth.
Prioritising Mobile-First Design
Another significant focus was the website’s mobile experience. Kooba’s initial UX audit revealed that over 88% of The Avoca Clinic’s website traffic came from mobile devices. Mobile users also demonstrated higher engagement and conversion rates than desktop users. Recognising this, Kooba adopted a mobile-first design approach, ensuring that the website’s functionality and aesthetics were optimised for smaller screens.
This strategy involved reimagining the navigation system to be intuitive for mobile users, enabling quick and efficient information access. Performance optimisations, including reduced loading times, improved user experience and supported better search engine rankings. Additionally, a WhatsApp contact feature was integrated, aligning with modern users’ preference for convenience and immediacy.
The impact was profound. Following the redesign, mobile users accounted for over 90% of traffic, demonstrating the effectiveness of the mobile-first strategy. This shift contributed to higher engagement rates and more inbound leads. By tailoring the website to its predominantly mobile audience, The Avoca Clinic maximised the value of its online presence and achieved meaningful business results. The improvements also enhanced accessibility, ensuring the website functioned seamlessly across various devices and browsers.
Building a Brand
In addition to improving UX and achieving performance-based KPIs, The Avoca Clinic sought to reposition its visual branding to appeal to a more diverse audience. This required designing a user interface (UI) that conveyed inclusivity while maintaining professionalism. Kooba’s design team created a welcoming and accessible online environment to resonate with a broader range of clients.
The visual redesign featured clean layouts, a warm colour palette, and real patient testimonials. These elements created an atmosphere of trust and authenticity, giving visitors insight into the positive experiences they could expect. By focusing on inclusivity and approachability, the updated UI made the website more attractive to prospective clients while reinforcing the clinic’s reputation for excellence.
This shift in branding directly impacted the clinic’s ability to attract and retain website visitors. The enhanced design contributed to an increase in organic traffic and supported long-term growth objectives. By aligning the visual identity with core values and customer expectations, Kooba’s redesign strengthened The Avoca Clinic’s competitive position in the healthcare market. The attention to detail in the visual elements ensured a cohesive and appealing presentation that resonated with all users.
The Result
The results of The Avoca Clinic’s website redesign were transformative. By prioritising a mobile-first design, enhancing lead generation opportunities, and creating a more inclusive and visually appealing UI, the redesigned website achieved success across all objectives.
Engagement time increased by 52%, while visit duration rose by 14%. These metrics indicate visitors spent more time on the site and interacted more deeply with its content.
Most importantly, the improved user experience and targeted strategies translated into tangible business outcomes. The clinic saw a significant increase in valuable leads generated through the website, resulting in higher sales and revenue. This success underscores the value of investing in a thoughtful and data-driven website redesign.
For The Avoca Clinic, the collaboration with Kooba provided an excellent return on investment, positioning the clinic for continued growth and success in the digital landscape. These outcomes demonstrate the potential of strategic design to revolutionize online presence and foster sustained development.
