A Complete Guide to Local SEO: Best Strategies for 2021

The goal of every small business is to gain a sizable customer base. With search engine optimisation (SEO), you can reach that goal by achieving better web visibility to attract potential customers.

Fortunately, there are many types of SEO services in Singapore, and one of them is local SEO.

Everything You Need To Know About Local SEO

Local SEO is the process of optimising your content to attract prospects on relevant local searches. It is similar to SEO in terms of improving your rankings.

However, unlike search engine optimisation, the goal of local SEO services is a bit different. With local search engine optimisation, you will optimise your website and content to rank higher in local search results.

Local SEO became even more crucial for websites when Google introduced the Local Pack, also known as Snack Pack or Map Pack, as part of a search engine results page. The Local Pack is a search engine results page (SERP) feature that provides users with a short description of a business related to the query.

Google’s Local Pack can display essential information about your business, such as contact number, address, and ratings. With the Local Pack feature, Google users can know more about business immediately by looking at the given information.

google-local-pack-displaying-essential-information

Local SEO services is a highly recommended digital marketing strategy for small businesses. You can achieve higher rankings on local search results to attract customers in the vicinity and redirect them to your website. Besides improving your web visibility for local search results, local search engine optimisation can help you achieve better organic search presence.

Your small business can gradually grow over time if you optimise your website for local SEO. With the help of a digital marketing agency, you can optimise your website for Google’s Local Pack to attract more potential customers.

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How To Optimise Your Website for Local SEO?

Almost half of Google searches are local. Without optimising your website for local search engine optimisation, you might lose a big chance to connect with hundreds of potential customers.

With the help of a digital marketing agency in Singapore, you can rank higher locally and allow more people to track down your website on Google’s local search results.

1. Build a GMB Profile

Google My Business (GMB) is a free tool that you can use to improve your online presence for both local and organic search. It is the perfect online tool for managing a profile and providing customers with sufficient information about your business.

You can build a GMB profile to promote your business on Google Maps, the perfect place for improving your local SEO presence. With a GMB profile, you can attract customers and provide them with the information they need to contact your business.

Your GMB profile is not a replacement for your website but rather an extension of it. Once you have a GMB profile, you can use GMB listings to give your marketing strategies an upper hand over your competitors.

With a GMB profile, Google can provide users with essential information about your business, such as:

  • Address
  • Contact details
  • Customer reviews
  • Ratings
  • Business hours

All of these are up for display by Google if you have a GMB profile. Create a GMB profile if you want to attract more customers and provide them with information on your products and services.

2. Optimise Your Website for Mobile SEO

Did you know that more than half of search traffic comes from mobile phones? Not only that, but most of these searches are location-related queries, meaning many mobile users are using Google to search for businesses nearby.

For example, a person could be using a mobile phone to search for a restaurant near their current location. Businesses with a high ranking local search presence have a better chance of appearing on the same person’s search results.

Optimising your website for mobile SEO will also affect your local SEO rankings. You can also use a GMB listing to your advantage for mobile users so they can discover your business on Google Search and Google Maps. Try taking it a step further by catering your content to mobile users so you can rank higher locally.

3. Share Customer Reviews

Customer reviews and ratings are a vital part of your local SEO strategy. Besides your contact info and address, customers are more likely to focus on reviews from other customers.

Be transparent and prove to your customers that they can trust your business. To do so, encourage them to send feedback so you can discover what they think about the quality of your products and services. Highlight positive customer reviews so that users can see them immediately on the search engine results page.

Positive reviews can serve as proof of your business’s credibility and reputation. Use them to your advantage so that most customers will choose your business over others that lack transparency.

Benefits of Local SEO

Compared to SEO, local search engine optimisation is a better choice for small businesses that need to raise brand awareness and improve their online presence. Optimise your website for local search so you can direct more organic traffic to your website and convert prospects into customers.

The benefits of local search engine optimisation include:

  • Drastically improve sales
  • Gain leads
  • Build trust and loyalty
  • Establish your credibility
  • Grow a loyal customer base

Conclusion

In an increasingly competitive marketplace, local SEO will lead the way to success for small businesses. Get acquainted with local search engine optimisation today to start your digital marketing journey. Optimise your content for all types of SEO, and you can expect more traffic to come your way in the following months.

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