UpHouse Adds Assiniboine Credit Union To Its Client Roster
Winnipeg marketing and public relations agency UpHouse announced today that it has won Assiniboine Credit Union (ACU), a fellow B Corp, as a client.
Kim Champion Taylor, Chief People and Brand Officer, said:
We were very impressed by the creativity the UpHouse team showed during our review. It captured the spirit of the company and how well they already align with our brand. We can’t wait to see what we create together as we continue to build ACU into one of Canada’s leading and most purpose-driven financial institutions.
ACU is a financial co-operative that offers a full suite of personal and commercial banking products and services. The company has over $6 billion in assets and 140,000 members with locations in Winnipeg, Gillam and Thompson. ACU became Manitoba’s only B Corp-certified credit union in 2020 and the province’s first carbon-neutral credit union in 2019.
Last year, UpHouse also became a B Corp after years of prioritizing diversity, equity and inclusion in its business ventures and marketing campaigns. This model has led the agency to producing award-winning campaigns such as Consent at Work, Locked out of Life and Huddle. UpHouse Co-Owner Alex Varricchio said he’s excited about how well the two organizations’ values are aligned.
Varricchio continued:
We always strive to work with organizations whose values match our own. We knew right away that ACU would fit that bill, so it’s fair to say that we really wanted this one and I think our proposal and enthusiasm showed that. We feel grateful ACU decided to trust us with their brand. This is an exciting moment for UpHouse, and we’re looking forward to working with such a great Manitoba institution.
About ACU
ACU is a financial co-operative with over $6 billion in assets. It offers a full suite of personal and commercial banking products and services, and a team of financial and wealth advisors to help its members succeed. It has seventeen branch locations in Winnipeg, two northern branches in Thompson and Gillam, and it’s owned collectively by 140,000 Manitobans who use its services today.
About UpHouse
UpHouse Inc. Is an award-winning, diverse owned marketing and public relations agency. It is a certified diverse supplier through Canada’s LGBT+ Chamber of Commerce and is B-Corp Certified. With the mandate to inspire social consciousness of brands, UpHouse works with organizations to develop their brands and marketing and elevate messages that needs to be heard. We work to make communications authentic, accessible and diverse.
