If you look through different types of mobile apps, you will surely sort them out for the ones you like, and for the ones you want to forget about. Right?
Besides that, your opinion can be formed just at first sight. Because user interface of the app means a lot. Users want to see an attractive design, otherwise, the app will be removed and forgotten.
So it is necessary to pay rapt attention to a high-quality interface in your app. Here we will speak about main tips on how to create a high-grade UX to attract more users.
The Importance of a first impression
Your product can include highly innovative features, but it doesn’t matter if its design is uninviting. People need a couple of seconds to make their decision – whether they will use your service or not. The main page of your software can tell for itself.
For example, imagine that you meet a new person. How do you form your first opinion? Due to the appearance of this person, of course. So, the first impression comes first.
By the way, Google showed to the public one interesting research. It turns out that 17 milliseconds may be enough for some users to draw some conclusions. Thus, your user interface should draw the attention of people to catch new potential users and buyers.
Apart from this, another study shows that the more user-friendly design is, the more time users will spend using your website or app. And here we can single out a few main things that can users’ eye.
• Logo: It is the first point where users can look at in your product;
• Main menu: After the logo, it ranks the second place by importance;
• Search bar: It is important since people should see how to navigate through your website;
• Content: What interesting information do you offer users?
• Footer: Pay attention to what you have at the bottom of the page.
Hence, web designers both with UX designer should elaborate all required elements properly, make them interesting, otherwise, the first impression will be far from being optimistic. And don’t forget that the font should be rather large to provide potential users with a good readability.
Crucial UX components to increase efficiency
How to increase users’ trust towards your website?
Let’s see main points:
You know that according to statistics, almost 50% of users can determine their trust level towards a website studying interface design. Font type, color, pictures – everything matters.
If you want your product to be competitive, emphasize the value of your service to motivate people to use it.
Topical content is not less important. All information located on your website should be interesting and cognitive.
Apart from this, don’t forget about honesty. Always be honest with your customers, so your offer cannot contradict the particularities of the real product.
Don’t gloss over your product, describe only those features that really exist in your product.
Who owns the information, owns the world.
Remember, users have more trust if they know that your website is absolutely clear to them.
Harmony in everything
One page should be switched to the next page easily and intuitively. It is highly required for web developers to keep the balance in the interface, in order to provide the user with high usability and simple navigation. Otherwise, people will feel disharmony and they leave your website.
Besides that, don’t overload websites with photos that don’t relate to your product directly. Show the specific pictures of your service, show your experience. It is what customers need.
Well-designed landing page
What is a landing page? It is a page that offers main information about your product. So, it should contain a clear instruction to your service, and then the user should have an opportunity to order the specific product without any troubles, keep in mind to provide a quick and easy access to the order page.
Hence, your audience will grow exponentially. Bingo!
Appropriate UX tools to make user experience better
Do you know that marketing researchers have already distinguished some main points that can motivate users to navigate through your website and perform necessary actions?
There are 4 main issues like reputation, fine design, good print, tone. So when you are engaged in the UX development, consider all these elements to be integrated into your website’s user experience.
And, of course, each of listed elements has its markers.
For example, markers of reputation include the domain name, famous people, certificates, reviews etc.
Fine design markers include design quality, customary design, links.
Good print – archives, citation, additional content etc.
And tone includes argue against self-interest, avoid pushy sales language, and some others.
To make it all clear, let’s study some markers in detail.
• Customary design
It means that there are some habitual elements that are existing in the majority of websites. Like, for example, blue links that let you follow other services and websites.
• Additional content
Your website should contain a blog. Using your own blog, you will be able to provide the users with your experience and share your own opinion and ideas. It will help you increase the trust of users.
If you already had successful cooperation with a few customers, ask them to leave their opinion on your website. If people were satisfied, they will describe how good and convenient your service is, and it will build a good platform for your future prosperity.
If your service is certified by large companies like Visa, for example, it will be an additional benefit for you and the proof of your service’s reliability.
As you can see, every small detail can have a great influence on your website’s success. So mind that.
• Analytics matters
Now then, after you did everything right with all elements, consider analytics. It will help you understand the level your customer’s loyalty to your brand. Two important metrics will assist you in understanding how much time people spend visiting your website and how many of them are willing to register and keep on using website.
It will allow you see what you need to add or fix to get better results. The more interest your users have towards your website, the better for you, right?
• Testing process
In addition to analytics, it is important to remember about usability testing of your website. Here you will be able to see whether your website good at functionality or you need to add something.
There are such services like Crazy Egg, Heat Mapping etc. Accurate website testing will help you build a correct marketing strategy for your customers.
Summing up, you should know that user interface and user experience are crucial for your website’s success. Don’t forget that your customers want to see that you provide a serious and reliable service for them.