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A 7-Seconds Love Story From Abarth And Saatchi Sweden: ‘Love At Fast Sight’

Studies have found that it takes approximately 7 seconds to make the first impression to another people, so the first impression plays a huge role in our lives.

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The new spot of Saatchi & Saatchi Sweden aims to prove the fact, that the Italian race car Abarth 595 Competizione accelerates to speed from 0 to 100 in 6 – 7 seconds,  drawing parallels.

With these facts in hand, the Love At Fast Sight campaign rolled out, which shows the fastest rendezvous, happening in dating history. The experiment is about a single girl named Lova and 5 candidates who’ll be sitting in the backseat with the girl, and the car will be driven by a professional race-car driver named Joakim Darbom.

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After meeting all candidates, Lova decided to go on a second tour with only two candidates, named Gustav and Christian, and the second film shows Lova and the candidates trying to connect as the car is speeding. After Lova has some quality time with the two chosen candidates she finally chooses only one and continues to spend time and getting to know him. The main purpose of the concept here is to reflect the Italian brand’s passion and performance facts at the same time, while getting entertained.

Simone Lazzarin, Brand Engagement Manager at Abarth Sweden said,

With the “Love at Fast Sight” campaign Saatchi & Saatchi Stockholm has succeeded to catch the key factors of the Abarth brand, which are passion and performance, in a clear but playful way.

The main participant, Lova also says the experiment is great and the one can understand some signs even in the smallest amount of time.

Combining the dating occasion and the limited-time concept is a stroke of genius. Just as long as love stays, the insight of the campaign is a great subject. We are waiting the next spot! 

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