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6 Factors That Make Your URL Stand Out From The Rest

As we all know, URL is an important aspect of SEO.

The term identifies the location of your website and directs the readers to it. To increase the ranking and enhanced SEO, the URL design is essential.

How to structure your URL?

The following 6 factors is a guideline towards designing your URL in a way that it stands out. There may be additional factors that need to be considered while designing your URL. However, these factors mainly influence the SEO of your URL and increase its popularity.

URL Length

The length of your URL is a crucial factor that determines the site ranking. It is best to keep the length your URL short. Short URLs tend to show up more in search engines, thereby increasing their popularity and ranking.

Users and Google prefer URLs that are short in length. Avoid the use of unwanted parameters, file extensions, characters such as ‘!’. Do not repeatedly use the same word and avoid the usage of stop words such as ‘and’. They increase the length of your URL.

Your URL must be clear and easy to read to make it stand out among the others. In this way, you can keep a short length for your URL without giving it a spam-like appearance.


The security of your URL is an essential factor that affects the popularity of your website or blog. Whether you choose HTTP or HTTPS in your URL structure decides the security of the URL. HTTP stands for hypertext transfer protocol and HTTPS for hypertext transfer protocol secure. A URL designed using HTTPS is more secure as compared to HTTP.


HTTPS would protect your URL from any cybercrime and make it stand out. Moreover, Google prefers URLs with HTTPS over HTTP. HTTPS assures the users that the URL is secure. Incorporating HTTPS in your URL ensures security and enhances the SEO.

Case sensitivity

Case-sensitivity is a crucial factor in SEO. Make use of lower case while designing your URL and avoid any use of upper case letters. The URL structure must be prepared in a server that prevents case sensitivity and makes the URL more searchable.

UNIX servers are more case-sensitive than Microsoft servers. Google is case-sensitive and if the URL is not suited to UNIX, the page may fail to load and display a 404 error instead. Keep in mind the case sensitivity of your URL while designing it, to ensure that it stands out.

Keyword usage

Use significant keywords that enable the users to get an idea of the website content. Precise keywords enable your URL to appear more in search engines. Make use of few keywords that provide a clear insight into the site content. The keywords must be associated with the company or product.

Carefully use relevant keywords and avoid using excess. Over usage of keywords does the opposite, it confuses the readers. The use of appropriate key words will ensure that the URL will show up more in the search results. Unique and relevant keywords will help your URL stand out.

You may also have a look at this post to have a better understanding on how to optimize your business blog with keyword usage.

Hyphens v/s Underscores

The structure of your URL affects the ranking of your website or blog. Use hyphens rather than underscores to separate multiple words in your URL. Hyphens separate words clearly, whereas underscores are not visible in a URL. Also, avoid the usage of a hashtag to separate the words used in your URL.

Google prefers hyphens over underscore in URLs. Hence, hyphens in your URL increase its searchability rates and make your URL stand out.

Responsive design

Responsive design improves the rank of your URL because Google prefers this format. The structure and content of your URL must remain the same, irrespective of the device used to access it. Your aim must be to make your URL user-friendly.

To make your URL shine among others, prepare a single structure for your URL. URLs with more than one design may result in a 404 error.

Responsive design implies creating your URL with a single structure. This makes your URL accessible from any device, be it a tablet, a smart-phone or a laptop. The SEO for such URLs shows a better response.


Thus, these 6 factors determine the popularity of your URL. However, additional factors help to make academic blogs stand out. Academic blogs are easy and cost-effective to create. They serve as a platform where readers obtain academic information. The author and readers also indulge in relevant discussions.

To increase the popularity of an academic blog, the author must give clear headings. If you have an academic blog, then you must communicate with your readers how often you blog.

Academic blog traffic can also be increased if its content or links are shared on social media sites such as Twitter and Facebook.

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