Voice search marketing tools crept into our dining rooms and kitchen tables after claiming their command on navigation. While “Alexa, play Despacito” was just considered a fad to shed some light on the day-to-day irony amidst the total absence of good music, it was pretty expressive and a disruptive marketing campaign.
We might be amidst the brink of a breakthrough, since humans are practically fixated onto a glassed screen for their day-to-day entertainment and communication. While voice search was only limited to smartphones and tablets for a very long time, 2018 opened up some new avenues.
Voice features were introduced into different smart devices – many of which didn’t have a glass screen for communication – making us more independent and reliable, nevertheless.
Since voice might be the generation of tomorrow, you need an exhaustive voice search marketing campaign to optimize the search tool and convey your point through.
Below are 6 thorough content marketing tips that will help you rule the world of voice with well, your voice, indeed.
1. Use Proper Sentences with Long-Tail Keywords
Most websites are optimized to cater to such requests, and would perhaps fumble around if you didn’t string keywords together. For instance, if you’re looking for the best nightclubs during your vacation in a new town, you might just put together ‘Best Clubs Las Vegas’ on the search engine and be amazed by the results.
Well, voice search marketing tools are more impressive and slightly done with your effortless routine. Alexa and Siri weren’t designed to entertain your aimless search-engine requests. We all know how you sit back behind a glass screen – and just dab the first two words that come from the last two brain cells of your mind to virtually embarrass the search engine.
In order to make Alexa or Siri understand, you have to first accept that they rely on basic language skills. They would cater to your requests if you take the effort to use full sentences. For instance, if you had to dive in voice search marketing the same request, then you’d have to use, ‘Alexa, where are the best nightclubs located in Las Vegas?’ or something around those lines.
If you’re the one handling the key optimization of such content, then you need to incorporate long-tail keywords so that your clients and potential leads can find their way through. Long-tail keywords are a shoo-in, since conversational tones are different than what people might consider writing through.
2. Keep a Simple and Conversational Tone
Since the usage of irrelevant jargon isn’t necessary for optimum voice search optimization, you need to however, keep the conversational tone simple and authentic. Alexa and Siri might act as two bossy grammar fanatics, which is why you need to understand the dynamics of voice search before jumping on the bandwagon.
Good grammar, proper sentences, and a pretty useful yet simple conversational tone might help your users find their way through. Use an array of grammatically correct questions – those that are quite popular in your vicinity, and somehow allow the users to resonate with your website.
3.Understand the Dynamics of Proper Content Layout for a Great Voice Search Marketing Campaign
• What is Google Answer Box
The attention span of humans has reduced from 12 seconds in the early 2000s to that of four to eight seconds today. Since smartphones are to blame for this, Google had therefore, thought about it before you even did so that it can keep you hooked onto your devices for long periods of time.
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If you didn’t know about the Google Answer Box, then perhaps, you’re probably not humming the right tune. Hummingbird is the ever-functional algorithm of Google Answer Box that probably plays more bars in order to relay optimum information to its users. It has optimized several questions and arranged the most obvious of all answers on its board. When a user types in a question that is high in demand, it is automatically answered by it to save time.
Similarly, in order to facilitate your users, you need to understand its algorithm and optimize your content layout in such a way that it is adapted for use thoroughly. Your users would prefer having an answer to their questions straight away instead of scrolling through pages to find their request shoved off to the end.
4. Categorize and Optimize the Content Layout of Your Website
For this purpose, you can use an assortment of keywords so that whenever a user says something relatable, your website would respond to it and answer accordingly. For instance, when you ask Alexa or Siri about the best nightclubs in Las Vegas, you wouldn’t do justice to the query if you just add the name of your raving business on the search engine.
To answer this question properly, a club owner would have to optimize his layout in such a way that the content covers all basics and trademarks of his company in terms of voice search marketing. For instance, in addition to the name of your night club, add a location and pin it on Google Maps for users to find. Also add the timings with the most popular menus, events and other shindigs hosted at the club to facilitate your users maximally.
Most businesses might tend to search for other companies either to check out the competition or for possible mergers. In order to be more inclusive, try hosting and covering B2B Podcasts on your website to get on top of the hierarchy and to facilitate your users more conventionally consequently.
5. Technical SEO for Top-ranking Positions
• Cater to an Exceptional Organizational Hierarchy
The aforementioned gimmicks might fail to work if users are unable to reach your website in the first place. This might occur if it isn’t enlisted on organic voice search engines and doesn’t pop up in reference to relevant search material. Therefore, Alexa and Siri will not be able to help you out if your website isn’t optimized to voice search and even basic SEO.
Local SEO might help to elevate the status of your website on search engines, but you’d need more than just that.
Technical SEO might help you make your way right beyond the top-ranking positions. All you need is a basic structured schema mark-up and HTML headings in your content layout so that it caters to the needs of your users far and beyond. Proper headings and a content layout with search-worthy keywords might help you to garner attention from voice search engines.
6. Reach Out More with Branded Smart Speakers
Similar to Google Answer Box, your company too, can develop a smart speaker application or voice search engine to specifically cater to the needs of users relying on this technology. Smart speakers are an epic way to reach out to their clients since it’s branded and official, and most of the questions are already fed into the application with relevant answers.
Voice search marketing is expanding by the minute and might overcome all barriers of human enforced marketing strategies. AdWeek predicted that 2019 might see a rise in U.S based voice search users as 67 million voice search optimized devices are prepared and ready to take the online turf more aggressive.