The happier your buyers are, the more likely they are to keep supporting you.
Attracting new customers is always a goal but satisfying the needs of your current customers is even more important. There’s a 60-70% possibility of selling to an existing customer, compared with a 5-20% chance of selling to a new one.
How do you make sure you are keeping your customers happy? The best way to know is to receive feedback from them. If you have a way to measure their satisfaction, you are able to work on increasing it.
Asking for their opinion offers valuable insights into their expectations, needs and wants. But how can you get them to share this information with you in an interesting and engaging way?
It’s simple with Instagram Stories polls.
Why use Instagram?
There are many good reasons, but one of the most impressive statistics is that by June 2018, Instagram had 1 billion active users every month, up from 800 million in September 2017. Most of your customers are likely to have an Instagram account and the more they interact with your stories, the more likely your posts are to show up in their feed.
Other reasons are:
• Instagram Stories feature has more than 400 million accounts.
• Users of Instagram do more than visit posts – three-quarters of them take action.
• Users are ready to interact with brands and engagement rate is much higher than on Facebook or Twitter.
• At least 30% of users have bought a product they first discovered on Instagram.
How to create a poll
Using Instagram Stories polls is easy. You will need to create a new story post, and it should be related in some way to the poll topic. Select the poll sticker option by tapping on the sticker icon.
The option to add your question and a YES/NO poll box will appear. You can customize this option and provide another response of your choice such as BLUE/GREEN. When you’ve finished, tap on the ‘Done’ button and your poll will center on your story’s screen.
You can drag it to a different position on the screen and make it smaller or larger. Complete your story and add it to your stories like any other post.
When your poll goes live, if you have push notifications enabled, you will receive notifications when someone votes. On the analytics page, you can tap on the eye icon for the post to check out who viewed the post and who voted for which option in your poll.
1. Pose a question and get a simple “yes” or a “no” answer
Think of a suitable question and all your followers need to do is to respond ‘yes’ or ‘no.’ It’s a very simple way to get followers to engage with your brand. It gives them a sense of accomplishment and helps them to feel like part of your community.
It gives you an easy way to get to know what resonates with your followers. Splitting people into two groups may also be an effective way that their answer could provide a cue for how to follow up with them in the future.
You can ask a huge variety of questions, and the more creative they are, the more likely users are to respond to them. Try to be intentional with your polls and don’t just use them because you can. Choose topics for your questions that your followers can relate to.
Ask questions like:
• Do you like …?
• Would you prefer …?
• Have you seen …?
• Would you buy…?
• Would you like to see
2. Get them to choose ‘this’ or ‘that’
Ask your customers whether they prefer one product or another. For example, if you’re selling shoes, place an image of a pair of striped flats and plain flats and ask them which pair they prefer.
A restaurant could place two dishes side by side and ask followers which is their favorite one. It’s a very helpful way to test the waters when developing a new product or service.
If you don’t have the resources for focus groups and extensive surveys, polling votes will give you more idea about what products your buyers love, and that may even influence your inventory volumes. It’s also a good way to let customers know that their opinions are important to you and to create a buzz about your brand.
Jonathan Peirce, a social media specialist at BestEssays says, “you may have many people watching your stories but the people who take the time to answer a poll are truly interested in your brand.
They’re already engaged with you, and they want to know what you have to offer”. He says showing them that you listen to their feedback and act accordingly can turn them into loyal brand ambassadors.
3. Add an emoji slider for a more nuanced answer
You don’t just have to get ‘yes’ or ‘no’ answers to questions. On Instagram Stories, you can also use an animated emoji on a sliding scale to get a more nuanced answer. Followers can indicate how much they like or dislike something.
Your choice of emoji for your question adds emotional context and makes it a fun way for followers to interact with your content. For example, instead of just asking your followers to say ‘yes’ or ‘no’ to whether they love pizza, you can ask how much they love it, and they can push that slider all the way to the end of the scale.
You can place the emoji slider sticker wherever you like, write out your question and add an appropriate emoji. When users see an emoji slider in a story, they can drag it to the left or right and watch it animate as they make their decision.
Posts with emojis tend to have a much higher interaction rate so you will attract more participants. The rater not only helps you to see how individuals rate but also the average choice.
4. Let poll results influence actions and events
Your followers will be impressed if their votes are used to influence the actions you take. For example, you might ask your followers to vote on what outfit a model should wear for a photoshoot.
A travel blogger could ask for readers to vote whether he should visit Thailand or New Zealand next.
If you want to hold an event, you could ask them to choose between two different venues. Not sure what to talk about in a live show? Get your followers to decide. When you talk about what they voted for, they’ll feel invested.
You can post stories about how their choices influenced you. Once users understand that you listen and react to their suggestions, they are more likely to share and interact with your brand. Following up on popular votes shows you’re listening and strengthens relationships.
5. Use a clickable link
Instagram business profiles with over 10,000 followers are able to add clickable links in Stories with access to the ‘See More” feature. Instagram appears to be still testing this feature so there is hope that in the future it may be rolled out to more users.
Viewers of a story see text at the bottom that says “see more” and when the swipe up they are taken to the link you input.
One way to use it together with a poll would be to post a simple story with a question, such as “What is preventing you from achieving your goals?” and then add a ‘See More’ link to in-depth information on your website.
You could link to your latest blog post, a specific product or even an affiliate offer.
The number of Instagram users is growing daily, and businesses can’t afford to ignore its potential to create more engagement with their customers. It’s important to try out different ways of utilizing polls to build up a relationship with them.
When users participate in your polls, it’s an indication that they are happy to engage with you and you can follow up with them to obtain more qualitative insights.
Show your customers that you care about their opinions by using polls and at the same time receive useful insights that can further improve their satisfaction and contribute to the success of your business.