5 Tips to Design an Effective Logo for Your eCommerce Site

There is no ‘one-size-fits-all’ in logo designing, and you have the freedom to explore various dynamics when creating a logo for your ecommerce company.

Logos have become an essential part of branding in that it creates consistency, triggers the customer’s memory, and develops brands’ trust with consumers.

Ecommerce Logo Design Tactics

Regardless of the freedom, you have when designing a logo, you want to design an effective logo that appeals to your niche customers’ tastes and sticks to standard industry practices. Here is how you can achieve that.

Less is more

When designing a logo, you might be tempted to include all your business aspects, which only ends up ruining the design. As is evident with many successful brands, good logo designs are made up of a single graphic representation, for example, the Apple Inc. or Microsoft logos, or a text-based presentation like the bike merchant Condor or shipping master FedEx.

eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites

Grab Your Free Guide

There is no need to include dozens of characters in your logo, as something simple and straightforward can do the trick. You can use your company’s initials instead of stating the full name

Optimize for mobile

Most online shoppers use their mobile phones to search, browse, and buy products. Ensure your brand logo is optimized for mobile phones with a scalable and presentable appearance on a mobile screen.

A responsive logo builds better user experiences across different platforms hence elevating the brand’s freshness. Remember to consider the screen sizes of other digital devices such as tablets when optimizing your logo.

Use images

Our minds process images faster than characters. If possible, you would want to include a picture in your logo. However, caution should be taken when selecting images not to outshine the company name unless your logo is solely an image.

Your chosen image should represent your brand’s services, identity, and USP. It would be wise if the image gives a clear picture of your business and doesn’t leave customers having second guess interpretations.

Keep it horizontal

Efficient use of space counts in all aspects, and you don’t want your logo to appear cluttered. Keeping things horizontal has two main advantages;

  • You can place it to the left where it is the first thing the customer sees
  • It ensures that customers get to see the product without scrolling downwards where they might get distracted

Keep up with fashion

Before settling down on any ideas, you must conduct thorough research on the modern trends in logo designing. Remember, your logo will be a timeless representation of your business.

Ideally, you want people to instantly connect with your logo and relieve the memory of what your company offers. This creates an emotional connection with your customers as they associate their needs with your solutions.


A logo tells your business’s story. It conveys the ethos and identity of your brand and the ideas behind your products.

Creativity is not enough when designing a logo, and you should consider other factors to ensure that the logo is ethical and in line with modern market trends.

BLOG | Digital Marketing

Google Announces a Privacy-Focused Strategy Following Recent Controversies

Following recent controversies in 2020, Google has announced plans to create ...

BLOG | Web Design

11 Web Design Trends to Power Up Your Website in 2021

Website composition patterns are continually evolving. Simultaneously, there are …

BLOG | Content Marketing

Content Refreshing: How to Get More Traffic by Updating Old Content

The kind of content you publish on your website can make ...

Let’s Keep in Touch!

Subscribe to keep up with fresh news and exciting updates.
We promise not to spam you!

Free Guide: Audience & Engagement Analytics
for Media and Entertainment 

Discover the latest trends facing the M&E industry and learn about the crucial role data analytics plays in how businesses engage with and track their audiences in 2021 to boost their marketing ROI.
 Download the guide today! ➜
Use the Right Website Builder for Your Agency and Business

Increase conversion rates for your website by growing faster with Duda. Try for free for 14 days!
BenchPress 2021 Agency Report

Take a look at the results from the UK's largest survey of independent agency owners.
 Download BenchPress Report ➜

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.