Launching a fashion e-commerce site can be a great way to start a new business, especially if you have a passion for clothing, shoes, and accessories.
But, contrary to what you may have seen or read, making money with an online store isn’t as simple as putting up a website and watching the orders come flying in.
There are key considerations that apply to any e-commerce venture, of course, but when it comes to making money on fashion products there are five “must-have” things to include in your website…
#1 Great Photos
Good visuals are necessary for selling any product or service online, but they are particularly important for fashion and clothing websites. That’s because buyers want to get a sense of the way they (or the person they are making purchases for) will look after your products arrive. Custom photography can come at an extra cost, but might offer big value if it leads to more purchases and fewer returns.
#2 A Great Internal Search Tool
There are a lot of different ways to sort clothing and accessories, whether it’s online or in a brick-and-mortar retail store. However, having what buyers want isn’t enough – customers may leave if they can’t find their preferred style, color, or size quickly enough. That’s why a great internal search engine that helps them locate what they want within your e-commerce store could make a big difference in your sales figures.
#3 Targeted Search and Social Advertising
Every online store needs customers, and Google remains the most popular portal for attracting buyers to your website. Still, social media platforms can be just as important to fashion retailers, since it’s so easy to share photos, reviews, and online coupons. Search and social advertising could be just what you need to jump-start the marketing process quickly and affordably.
#4 Reviews from Real Customers
Unfortunately, most of us have had the experience of buying something online and regretting it later. Through that process, we learn that we can’t always trust things like product descriptions. What we do put more faith in, though, are the real-life reviews from other customers who are similar to us. By posting buyer feedback on your website, and encouraging reviews, you generate more content for your pages and make it easier for customers to feel confident in their purchases.
#5 Buyer Safety Guarantees
Speaking of confidence, it can be a bit unnerving to enter your credit card number on to an unknown website for the first time. A good way to calm your customers’ minds and worries is to offer money-back guarantees. You could also show off your membership to the Better Business Bureau, and let them know you’ve invested in high-quality encryption and secure merchant accounts. When buyers know they are safe doing business with you, it’s one less reason for them to abandon a purchase.
Are you ready to take the next step and bring your fashion e-commerce dream to life? If so, talk to the experts at Avex Designs today to see how we can help!