San Diego-based Ignite Visibility recently released a new study which highlights a growing shift in digital marketing.
The study surveyed businesses in six revenue brackets – under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million, 20 to 50 million and over 50 million – in order to gain insight into how they would be investing in digital marketing over the next two years. Additionally, the study analyzed which digital marketing channels would be most popular.
Ignite Visibility CEO John Lincoln commented,
It’s incredibly important to be forecasting ahead and making sure you have the right digital strategy. We’re dedicated to bringing best-in-class insights to the industry so marketers can have the most effective strategy in place.
The findings reveal an overall shift toward online marketing channels across all business categories. They also reveal that many smaller businesses still struggle to effectively measure ROI and conversion rates. Furthermore, social media is by far the hardest channel for businesses to manage.
We’re seeing a large shift from offline to online because digital channels are more trackable and generally produce a higher ROI. In the study, we also say clear divisions in the business size and type of digital marketing channel they liked the most. But overall, social media marketing seemed to be a big pain point for all marketers.
About Ignite Visibility
Ignite Visibility is a premier Internet marketing company based in San Diego with a mission singularly focused on providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with our clients, we create custom solutions uniquely tailored to meet the specialized business objectives of each client. Ignite Visibility was named #1 SEO company in the United States in 2016, 2017 and 2018 by Clutch.co and named #1 paid media company in USA by 10 Best PPC in 2018.