One of the most eligible international festival of creativity, 25th Golden Drum Festival has just started.
The festival introduced many novelties in the competition program. Close to 1,200 creative ideas from 28 countries are competing at Golden Drum 2018. The festival is taking place on 17-19 October 2018 in Portorož, Slovenia and today, the shortlists are announced while the winners will be unveiled on the 19th, during the Grand Award Ceremony.
Out of the 28 countries competing this year, Romania submitted the highest number of entries – 188 (165% more than last year), followed by the Russian Federation, with 149 entries. The highest growth of submitted entries has been recorded from Macedonia which has risen for more than 600 percent compared to 2017. For the first time in Golden Drum’s history, Spain and Portugal were added to the list of countries eligible to compete at the festival.
Stojan Pelko, Vice President, who with the Golden Drum Competition Council revamped the Competition.
Such a radical change was daring for us, but the agencies accepted the challenge and submitted even more works than we expected. They do care about the business, but not business as usual.
More and more, 196 different agencies that will compete for the Golden Rose Award submitted their creative work, 28 different agency networks will compete for the Golden Net Award and 103 independent agencies for the Golden Dragon Award.
The field of young creatives, Young Drummers Competition received 172 posters this year and focused on strengthening the brand of Piran – Tartini’s Town.
Mojca Briščik, President of the Golden Drum Festival also commented,
We are extremely pleased with the result, as we are seeing growth in the Young Drummers Competition, and the entries for the main competition remained at last year’s level, regardless of the economic difficulties in the Turkish market, which was always heavily present at the festival. Among all, this year several more networks and countries are competing for prestigious awards. I believe that this year’s jury will have a difficult job for sure.
2018’s competition will be judged by the 22 juries who are well-known experts from the ad industry, like Dushan Drakalski, Chief Creative Officer Europe, Ray Productions, is the WHAT Jury President and Adrian Botan, Global Executive Creative Director, McCann Worldgroup and President of European Creative Leadership Council, is the WHY Jury President. Entries in the Young Drummers Competition will be judged by a special 5- member jury led by Josefine Richards, Creative Director of INGO Stockholm.
Spokesperson of Golden Drum includes Sir John Hegarty, R/GA’s Barry Wacksman, Nike’s David Pivk, Publicis’ Justin Billingsley and WFO’s CEO Stephan Loerke, who are internationally authorized experts from the creative industry and going to share their experience with participants.