whatsapp icon

1,934m Of Incredible: Crowd Make A Statement For Jebel Jais

Crowd have brought a piece of the UAE’s most spectacular landscape to central Dubai with two new outdoor advertising installations showcasing the tallest peak of the UAE: JEBEL JAIS.

Situated in the Ras Al Khaimah region, with whom Crowd have been working successfully for a year, the two new pieces of outdoor advertising serve to remind Dubai residents of the beauty on their doorstep.

As well as being the highest peak in the UAE, Jebel Jais also offers the most exhilarating experiences. By combining these two USPs, Crowd created the tagline 1,934 Meters of Incredible.

Not only does the line remind consumers of the incredible physical height of the mountains, it also communicates that every single meter of this magnificent destination offers the opportunity of excitement and adventure.


By adding a physical height into the strapline, Crowd also create a platform to highlight different experiences at different points. For instance, mountain climbing at 500 meters, hiking at 1,254 meters, and Jebel Jais Flight at 1,680 meters.

As well as a huge roadside billboard (220mx30m), they have also delivered a sign that lights up at night to show a night scene alongside the iconic mountain shape.

If you’re driving down Sheikh Zayed Road in Dubai see if you can spot Crowd’s work in the wild.

About Crowd

Crowd is a global creative agency with 12 offices worldwide. So wherever you are, Crowd will make a world of difference to your brand.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


news | Agency News

Best of 2019: An Ultimate Coverage of the Greatest News and Updates From the Member Agencies

Presenting an ultimate coverage of 2019 from our member agencies, their ...

news | Agency News

Have You Been Opening The Crowd Advent Calendar?

What we love for the holiday season is the advent calendars, ...

news | Agency News

Top 2019 Halloween Celebrations From The Agencies

Thanksgiving and Black Friday is just over with all their magnificence ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.