whatsapp icon

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei.

19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more.

This year, the BMW M6 GT3 race car appeared on stage, in a matte black color. The augmented -and virtual- reality technology transforms the vehicle, with a sculpture moving and dancing while the car gets in shape.

An internationally acclaimed Beijing-based artist, Cao Fei is the youngest and first Chinese artist to be in this collaboration.

Art Car #18 reflects on the high speed of societal change in China. Urbanization, parallel worlds and alienation have been the themes in her work, which refers to the spiritual dimension we can see in the project as a symbol.

Cao’s project is presented in three layers: a short film titled ‘Unmanned’, the carbon black race car and a free iOS app that employs both virtual and augmented reality. All of them can be seen simultaneously for a theatrical and interactive experience.

Cao Fei commented upon her BMW Art Car,

To me, light represents thoughts. As the speed of thoughts cannot be measured, the #18 Art Car questions the existence of the boundaries of the human mind. We are entering a new age, where the mind directly controls objects and where thoughts can be transferred, such as unmanned operations and artificial intelligence. Which attitudes and temperaments hold the key to opening the gateway to the new age?




Cao Fei’s presence at the Art Car series addresses the use of mobility and digitalization, which draws parallels from current and future issues.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Guerilla Marketing

BMW Films Are Back With “The Escape”

BMW announced the return of BMW Films this week. The first ...

WORK | Ads & Commercials

BMW Does It Again With Its “Wait Or Drive” Ad

BMW’s new ad is routing Tesla’s new model for its timeless ...

WORK | Ads & Commercials

BMW Presents “Eyes On Gigi” Interactive Campaign With 360 Film

BMW released its digital-first campaign for the new BMW M2 Coupe ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.