150UP, a Digital agency based in Milan, was awarded at the Indigo Awards in Tokyo with a gold prize for best Website of the year.
Real Time is the ultimate TV channel for the Italian female audience, well known for sharing surprising and extraordinary stories of real people. Last year, 150UP was asked to design and create a vertical online platform: a digital support to share engaging contents outside of broadcasting, always maintaining Real Time warm and direct tone of voice. 150UP working process followed specific steps: study and implement User Experience and User Interface, develop the Frontend, define the Editorial Setting, design the Video Identity.
Through direct workshops with the client, it has emerged that the main objective was to convey in this new channel the major attributes associated with the brand. The result? A distinctive platform with a coherent identity and captivating design, ideal location for the engaging contents connected to Real Time shows and characters. The response from users was outstanding: in 3 months since the release date, the website has reached more than 1 Million visits per month.
Davide Colla, CEO and Founder of the Agency says,
It was very interesting and challenging to work on a project that included all the expertises of 150UP, bringing home the first award for website of the year was an honor, shared with the whole team with an unforgettable trip to Tokyo.
150UP is a digital agency founded by DAvide Colla in 2013. 150UP headquarter is in Milano, and they’re always on the move between finding unexpected solutions to interesting problems and independent personal projects. A team of passionate, dedicated and creative that work hard while enjoying their job. They’re proudly working with many fashion Italian brands as Tod’s Group, Fay, Hogan, Ermenegildo Zegna and Pal Zileri, but as only Italians can do, they’re totally into Food Branding. They’re in love with digital projects but never forgetting about content and interesting stories to tell.