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150UP Releases The First Fashion Movie Using The Bolt High-speed Cinebot

150UP, a digital agency based in Milan, was asked to conceive and design Fay AW18-19 video campaign for the 4 Ganci Jacket.

Just in time for autumn, the Fay 4 Ganci made a fresh entrance on stage – together with the last version of the video campaign “Sounds like Fay”. Only, this once the focus was on natural forces.

Right in time for autumn, arrives the last version of the video campaign “Sounds like Fay” – all of them released by 150UP – this time focused on natural forces, casting the iconic 4 Ganci. The speed and precision of the Bolt rig, together with the Phantom cameras, was the perfect partner for an outstanding campaign. A journey across wind, water, speed, mist, to see the Raincoat version in action. Six short films, plus a long version, showing all the best about the new features of Fay 4 Ganci, made with a weatherproof fabric.

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Offering fast repeatable moves, the Bolt rig added a whole other dimension to the video, with speed camera moves and precise images capture. 150UP working process followed two specific steps: Art Direction and Video Production.

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Alessandra Pavan, Fay Brand Content Coordinator at Tod’s Group says,

For us, the collaboration with 150UP is now a certainty and a beautiful tradition. With this edition of “Sounds like Fay”, we wanted to go off the grid and the agency helped us through disruptive images, unique colours, unusual filming. Together we bet on the marriage between special effects and fashion – and it was a safe bet.

A journey across wind, water, speed, mist, to see the Raincoat version in action. Six short films, plus a long version, showing all the best about the new features of Fay 4 Ganci.

You’ll like the sound of it.

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