whatsapp icon

150UP Creates A New Visual Campaign On Social Media For Sergio Rossi

Sergio Rossi asked 150UP to imagine a correlated campaign to announce the pop-up store at Westfield Century City Los Angeles.

The protagonist of the campaign of the agency was the capsule collection designed by Elizabeth Stewart, featuring an ankle-strap sandal and a stiletto pump in different colors and finishes. The creations were emblazoned with the empowering words strengthkindness, sharing, hope – all of those keywords for the women’s empowerment in the modern business world.

A hidden source of strength, a wearable lucky charm. The totality of the income has been devolved to TIME’S UP, an organization that insists on safe, fair and dignified work for women of all kinds.

The correlated campaign to announce the pop-up store at Westfield Century City Los Angeles was composed of a mix of photos and motion – celebrating the outstanding shoes designed by the top celebrity stylist Elizabeth Stewart for Sergio Rossi. The major source of inspiration, in particular, was the texture on the ankle-strap sandal and the stiletto pump. The four keywords were celebrated with mega typography, presented as a channeling a mantra for all women in the world.

The visual campaign has had great prominence at national and international level, as well as created a strong buzz on social media. The main output has been on Instagram, in the form of both posts and stories posted on the IG channel “Sergio Rossi Official”.

sergio-rossi-150up

sergio-rossi-150up-campaign

elizabeth-stewart

sergio-rossi-westfield

sergio-rossi-los-angeles-150up

Stewart told Footwear News at the event,

I wanted the shoes to be a sort of a talisman for the wearer. First it was ‘strength’ and ‘power’ — the idea being you can go on a job interview and you put them on and it gives you strength — but also I don’t want to forget things that [women] want to be, like kind and sharing. It’s a reminder and source of strength.


About 150UP

150UP is constantly on the move between new technologies and art direction, content creation and graphic design, corporate identity and personal projects.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Motion Design

150UP Releases A 3D Animated Video For The Debut Of Pedrali At Orgatec 2018

Milan based digital agency 150UP was asked to conceive and design ...

WORK | Ad Campaigns

150UP Releases The First Fashion Movie Using The Bolt High-speed Cinebot

150UP, a digital agency based in Milan, was asked to conceive ...

WORK | Social Media Campaigns

Glowing, Glowing, Gone: Adobe and Pantone Created A Color That Stands For The Climate Change Over Corals

This year, Pantone announced that “Living Coral” was the Color of ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT