Struggling to drive more traffic and capture attention with your social media graphics?
Perhaps you are falling short on some creative ideas that can put your content on the map. With a bulk of attention-grabbing visual marketing content out there over the internet, it is obvious to get puzzled.
Here are 12 powerful visual marketing ideas that can give you striking result in 2018.
1. Make Your Visual Content Snackable
Visually conveying a story is one of the most creative visual marketing ideas to get success. It helps you to strike an emotional chord with your audience. If people feel something towards your brands through the story, they will be strongly connected to your brand.
— Aureylian △⃒⃘ (@aureylian) May 10, 2016
What can be a better example of One day without shoe campaigns by TOMS Shoes? The strategy was to compel people to share a photo of their bare feet with the hashtag #withoutshoes, and for each pic, TOMS donated a pair of shoes.
As a result, the campaign received 65% audience engagement rate and 27,000 children in 10 countries got shoes. The captivating yet evocative imagery made the user take notice while drawing attention to a worthy cause.
2. Go With Memes
The meme has the potential to grab the attention when done in the right way.
This OREO goes out to everyone celebrating Pride Month. pic.twitter.com/3BIWM78k6j
— Oreo Cookie (@Oreo) June 22, 2018
Oreo quickly grabbed a lot of attention by posting this meme.
3. Use Animated GIFs To Explain The Steps
People typically use screenshots when there is a need to explain step-by-step instructions. But this is where you can go more creative by replacing it with an animated gif. Speaking of its benefit, you will be able to share the gif on multiple platforms like Pinterest, Twitter, Facebook and GooglePlus.
4. Target Your Audience With Your Picture
If your product is focused on millennials, showing the middle-aged people in your pictures won’t work. So, it is crucial to picture your target audience. Benefit Cosmetics uses a unique approach to feature the people using their product on the Instagram page.
5. Try Ephemeral Content
Ephemeral simply means something that lasts for a short period. Top social networking sites like Snapchat, Instagram and Facebook have used the ephemeral messaging, a message that automatically disappears from the screen of the viewers once viewed. The reason it got popular is its exclusivity and the fear of missing out something important.
6. Make the Most of Visual Quotes
Visual quotes are still very simple yet powerful way to share thoughts and beliefs. When approached responsibly, it can give you great results.
7. Mix Up Your Visual Content
Who says all of your visual contents have to be images? You can creatively merge different types of media like infographics, animated gifs and videos to appeal to your site visitors just like Buzzfeed. Mixing up a little can benefit you to a great extent.
Think about how you can make your content more engaging by using the different visual content. Pictures are now worth million words just make sure to put it effectively before your audience to have a big impact.
8. Think Of Hashtags
Hashtags can bring you more traffic through search engines. You can tag your product in a number of ways as the subject, the brand, and the message. When anyone searches any of these phrases, your image will show up.
While talking about hashtags, Nike’s approach to using hashtags to motivate and celebrate its consumers is something praiseworthy. They share a consistent message that fans come first and their posted images are usually coupled with motivational and inspirational hashtags to engage consumers.
9. Evoke Curiosity
Curiosity is something that can make a viewer sticks to your content. Try to be creative and create suspense. For instance, an image with a man in a dessert or a girl making creepy faces can trigger the curiosity of the viewer to know the story behind the picture.
For instance, the image evokes an irony and empathy that trigger curiosity in the mind of the viewer. The audience will want to find out why a man is standing in the middle of a desert with a glass of beer. When they read the text, they will make the connection.
10. Go Live
With the popularity of live video growing at a higher pace, going live with your video on social media is a great tactic to boost engagement. Most of the people would rather like to watch the live video instead of reading a blog.
Dunkin’ Donuts shared a valuable content with its audience on how to create easy Valentine’s Day treats by going live. This was an excellent way to connect with fans and expand the audience.
11. Think Different
Exclusivity is something that catches the eye. So, let your creativity fly high and come up with some unique ideas just like the brand Denny’s that was applauded for its zoom in on the syrup” pancake meme.
It is one of the most-shared brand tweets ever with 122,152 re-tweets and 172,548 likes. The reason it garnered such engagement is that the zoom in trend was quite fresh and unique at the time.
12. Share Something Valuable
If there is something impactful that your brand needs to say, dig deep and spread your message to the world. In 2004 Dove launched the Campaign for Real Beauty to celebrate female beauty in every body type.
Their approach evoked a worldwide discussion regarding the real beauty which helped the brand to increase their sales from $2.5 billion to $4 billion in just 10 years.
According to the professionals, it was one of the applauding approaches to grab the attention.
Now that you have some amazing visual marketing ideas under your sleeve let your visual content do the talking and watch as your engagement, traffic and revenue explode.