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WTF Virtual Reality NYC 2016

Digiday is hosting a one-day explainer course named “WTF Virtual Reality” on May 11, 2016 in New York City.

Digiday – the leading modern media publication and events company, is hosting a one-day event to provide advertisers a holistic understanding of virtual reality; the psychology behind it, the technologies behind the experience and the forecast for its potential.

Virtual reality is finally here. No longer relegated to sci-fi movies, virtual reality is the next step in the evolution of storytelling. Newer technologies such as the Oculus Rift and Google Cardboard have finally made virtual reality today’s reality and have pushed the idea of experience for consumers even further.

Sounds fun, but what do marketers need to know about VR?

WTF Virtual Reality event will host great speakers from brands such as CNN, The Economist, The New York Times and digital agencies such as Huge and Firstborn.

Have a look at the WTF Virtual Reality website and register if you’d like to know more about how Virtual Reality technologies will affect the marketing ecosystem.


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