Cannes Lions 2014 saw WPP emerge as the Holding Company of the Year. Omnicom took second place with Publicis taking the no. 3 spot.
The holding company award is based on the total number of points won by each group’s agencies during the week of the festival.
Agencies from nearly 50 countries contributed points to help secure WPP Group’s Lions victory over rivals Omnicom, Publicis Groupe, Dentsu Aegis Network and IPG, for the fourth consecutive year.
Among WPP’s notable winners was advertising network Ogilvy & Mather, crowned network of the year for the third year in a row.
Other examples of winning work from WPP agencies included OgilvyOne London’s “Magic of Flying” for BA picking up Media and Cyber Lions awards.
Other WPP award winners in Cannes 2014 included: Ogilvy & Mather Brazil’s “Bald Cartoons” for GRAACC, the children’s cancer institute; “Unload your 401k” by Grey New York; “Turning Packaging into Education” from Y&R Yangon/Red Fuse for Colgate Palmolive, bringing Myanmar its first ever Lion; Ogilvy South Africa’s “Give Me Strength” for Lucozade; “The Autocomplete Truth” for UN Women by Memac Ogilvy; Y&R Beijing’s campaign for Penguin China; and Bob Dylan’s “Like a Rolling Stone” box set release by Interlude New York for Sony Music.