WORKS | Social Media Campaigns

BMW’s Snapchat Inspired Campaign: Snowchat

BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The …

WORKS | Social Media Campaigns

Mercedes-Benz Car Builder On Instagram

Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car. Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your …

WORKS | Social Media Campaigns

Volkswagen Social Campaign: #PoloTag

Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo. Volkswagen …

WORKS | Social Media Campaigns

Honda #Cheerance Campaign

Honda launched the #Cheerance campaign spreading cheer to three million people through a five-day Honda summer clearence event. Summer Cheerance Honda launched “Summer Cheerance” by spreading amusing videos, memes, GIFs and visual jokes via social media, as well as hosting events from August 4 to August 8 to support the brand’s annual Summer Clearance Sales …

WORKS | Social Media Campaigns

Burger King’s Biggest Virtual Burger On Instagram

Burger King is a very active brand on social media and Burger King France is definitely excited to be on Instagram. To celebrate the launch of their Instagram account, Burger King France created the world’s biggest virtual burger. Partnering with French digital agency Buzzman, they decided to create the world’s biggest virtual burger on Instagram. …

WORKS | Social Media Campaigns

Best Instagram Ad Campaigns

Brands can separate themselves from their social media competitors and raise brand awareness with the use of Instagram ad campaigns. It probably comes as no surprise that many of the top brands on Instagram are the same ones who are extremely active on other social channels, and were early adopters of the photo network. Here’s …