WORKS | Guerilla Marketing

Martini Created Smart Cubes So You Won’t Need To Wait In Queue

Bored while waiting for your drink to refill at the bar? Martini created a sensory technology to solve this problem with a Smart Cube system. Owned by Bacardi, Martini, steps into a new technology called Smart Cube. The creative direction of the project was under AMV BBDO. The idea is simple, bar staff adds a Smart …

WORKS | Guerilla Marketing

Stella Artois Created A “Tastable” Music Video With Sid Lee

Stella Artois collaborates with Sid Lee, to create a music video you can taste, with sounds designed to enhance the different tastes of the beer.  In partnership with Sid Lee of New York, the beer brand Stella Artois created this unique experience. Music and taste comes together in the video, that is a part of Le Savoir –  a …

WORKS | Guerilla Marketing

Adidas Created Its First 3D Printed Sneakers For Olympians

To shine in Rio 2016, Adidas uses the 3D printing technology on its sneakers for the first time – designed especially for the Olympic champions.  The mainstream sports brand is technologically advanced, so 3D is on their radar, too. Adidas decided to give the Olympic athletes, their first ever made 3D- printed Futurecraft shoes. The …

WORKS | Guerilla Marketing

Reebok’s Outdoor Ad Rewards Fast Runners With Free Shoes

Reebok created an outdoor ad that rewards you with shoes if you run at least 17 kilometers per hour. Located in Sweden, Reebok’s ad promotes new ZPump 2.0 running shoes. The ad was devised by Swedish agency Animal and is equipped with a built-in tracker that measures the speed of passing pedestrians. When someone runs …

WORKS | Guerilla Marketing

Canon Teaches New Yorkers How To Take The Perfect Picture

NYC is lit up with Canon’s smart billboards displaying #RealTimeTips that are sure to up your photography game! Canon is giving tourists and keen photographers a source of excitement by placing pop-up billboards in New York City’s prime photography locations. Three smart billboards are placed at the Flatiron, Central Park South (5th Ave and 59th …

WORKS | Guerilla Marketing

#InstaPoster To InstaCelebrity With Nike

Nike’s #Instaposter campaign takes Moscow by a storm with action figures of active women from Instagram! What is Instagram all about if not celebrating moments, victories and achievements? Nike joined forces with Russian agency, Instinct, taking a special direction to celebrate these very moments for active women in Moscow in a unique way, as part …

WORKS | Guerilla Marketing

Feel Like A Celebrity With #CokeMyName

Tweet with hashtag #CokeMyName to have your name & a unique fact about it star on a billboard in Times Square. After the triumph of the clever drinkable billboard for Coke Zero, Coca Cola’s recent outdoor campaign, lets you tweet to have your name splashed on a big screen, in Times Square. Here’s to taking …

WORKS | Guerilla Marketing

Nescafe Creates Instant Connections Among Passersby

“Instant Connections” by Nescafe sets out to show how a fresh cup of coffee can magically create instant connections in the real world.  It all began with an ordinary morning in the crowded streets of Germany; there is the hustle bustle of a new day with cars zooming by and, people heading off to work, …

WORKS | Guerilla Marketing

Samsung’s See-Through Safety Truck Is A New Initiative For Road Safety

As part of a safety initiative, Samsung introduces see-through Safety Trucks to prevent accidents on the road. Navigating through a two-lane highway can be challenging and risky, especially when drivers can’t see past big vehicles before overtaking. Samsung decided to tackle this problem head-on and came up with a neat solution. The Korean tech giant …

WORKS | Guerilla Marketing

Wish Upon A Coke, See It Come True!

A campaign focused on the expat community in UAE and their families, granting wishes and making dreams come true! Behind the glitzy skyscrapers, the magnificent architecture and the sparkle of Dubai, there are millions of migrant workers who struggle to make Dubai as glamorous as it is. Often these workers work long hours under rigorous …