WORKS | Guerilla Marketing

Royal Life Saving WA Launches ‘Passwords With A Purpose’

Royal Life Saving WA and 303 MullenLowe collaborated to encourage parents at public swimming pools to watch over their children, not their phones. The free wifi service at swimming pools have become very popular among parents lately. However, this growing trend causes some serious consequences like showing lack of attention towards their children. Therefore, MullenLowe …

WORKS | Guerilla Marketing

Squarespace Teams Up With John Malkovich To Launch His New Business

Very well-known actor, John Malkovich’s true passion is to be a fashion designer. So, Squarespace collaborates with him in this new journey. From actor to fashion designer, Mr. Malkovich reveals his secret passion via a new online project. To spread it around the world, the website development company, Squarespace partners, develops and produces the project, JohnXHannes, a …

WORKS | Guerilla Marketing

Flip-Disc Allows Its Users To Create Awesome Kinetic Displays

Tired of Neons or LED displays? Very popular and new display alternative is out now and is called Flip-Disc, which is made of moving-kinetic pixels.  The Flip-Disc Display System, which is a modular displaying system that can be customized by movements, is the latest innovation from the New York interactive agency, Breakfast. The ‘Flip-Disc technology …

WORKS | Guerilla Marketing

Can’t Get Enough Selfies? Take One With Coca-Cola Selfie Bottle

‘Coca-Cola Selfie Bottle’ takes selfie-addiction to a whole new level. Is this the beginning of ‘drinkable technology’? A camera is attached to the 0.5L Coca-Cola bottle at the bottom, that takes a photo whenever one tilts the bottle past 70°. This means that while drinking Coca-Cola, immortalizing the moment by taking a selfie is now …

WORKS | Guerilla Marketing

Artifier – The Most Artsy Ad-Blocker In The World

Artifier is a Google Chrome plug-in that replaces banner ads with some pieces of artworks, created by Bombay Sapphire and BBDO New York. Since 2010, the UK-based distillery brand, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to present artwork from valuable artists through its Bombay Sapphire Artisan Series competition on its website. …

WORKS | Guerilla Marketing

500 Cyclists Started Giving A *Beep In London To Improve Cycling Safety

Hövding and Edelman Deportivo developed a safe button, named ‘Give a Beep’, to increase the cycling safety in London. Some brands are making effort to increase safety while cycling and to prevent accidents. The Swedish company, which is specialized in producing airbag for cyclists, Hövding has a project named ‘Give A Beep‘ . Collaborating with …

WORKS | Guerilla Marketing

Introducing The World’s ‘Most Instagrammable Billboard’

One of Zaha Hadid’s latest projects can be a spectacular billboard design of the future, located on the Sunset Boulevard, California. The project is intended to illustrate the evolution of outdoor advertising and motivate the advertisers to promote in the new era. Creative display and design of the billboards are described as Sunset spectacular project, …

WORKS | Guerilla Marketing

Airbnb’s Halloween Contest Lets You Stay In Dracula’s Castle

Want to do some trick-or-treat this Halloween? Then you better join Airbnb’s giveaway trip to Dracula’s Castle in Transylvania. If you dare to sleep in the Bran Castle, this Halloween is a good time. The home-sharing company Airbnb gives two guests the chance to win a free flight to Romania, let them wine and dine, and …

WORKS | Guerilla Marketing

BMW Films Are Back With “The Escape”

BMW announced the return of BMW Films this week. The first addition to the series is named “The Escape”. “The Escape” has a magnificent cast starring Oscar nominee Clive Owen, who will return to play “The Driver”. He’ll be joined by Dakota Fanning, John Bernthal and Vera Farringa. Director Neill Blomkamp will be behind the …

WORKS | Guerilla Marketing

Get Your Worst Stock Photo Printed Tees From Adobe Stock Apparel

Adobe Stock Apparel and the Swedish ad agency Abby Priest released a limited edition clothing line to celebrate the awful stock photos. Adobe Stock Apparel teases with stock photos that seem like a total fantasy and appear unreal. Such as; a smiling woman drawing red graph. Especially in the business world, most of the stock photos …