Video Marketing Is The New Black Of Content Marketing

Word’s out – video marketing is in. Here are 5 major reasons why you should incorporate videos in your marketing efforts!

Quality content has always been a sure-fire way to lure your audience towards yourself and efficiently market your brand. In the past that meant writing a great piece of blog and being done with it. Not anymore!

Marketers are on a constant lookout for ways that don’t require too much time or effort from their viewers, yet gets their message effectively across.

In this fast-paced environment, with smaller attention spans, a gazillion distractions and crazy, busy schedules – video marketing is the hottest new trend in marketing.

With several gigantic brands having adopted the method, video marketing is a rising star on the red carpet.

What makes video marketing so hot and effective you may ask? Here’s what:

Benefit 1: Easy to Digest

Videos are processed by the brain 60,000 times faster than text. Humans are hardwired to avoid demanding cognitive strain so they always opt for information that’s easier to process.

In the sinking world of information overload, videos are a breath of fresh air. Amidst a sea of words, video content is easier on the eye, easier on the brain.

Benefit 2: The Trust Factor

Videos can serve to educate, inspire or create brand awareness. A lot of people today make buyer decisions based on product reviews and blog updates.

Animoto’s research proved that 96% of consumers find videos helpful when they are making purchase decisions online. Moreover, 58% of them consider companies that produce videos to be more trustworthy.

Therefore, maintaining an active video forum help makes it easier for customers to trust the brand and to make purchase decisions.

Benefit 3: SEO Steal

Search engines like Google, always favor rich media, which includes videos. Another factor that plays a vital role in their success is that Google owns YouTube, thus it pushes videos often. This is why, recent search results often, prominently features videos.

why video marketing is important

Benefit 4: Facebook On-board

According to Tech Crunch, last year, Facebook’s video viewership doubled from 4 billion views per day to 8 billion views per day in the time period of seven months. This can mean a lot of advertising dollars.

Facebook also introduced its picture in picture option last year that allows viewers to watch a video while browsing through their home page. Facebook is on the constant move of testing and developing a good infrastructure for videos which is something marketers can later tap on.

Benefit 5: The Viral Option

Compared to other forms of content, users are much more likely to share videos. According to a report, consumers are 27.4 times more likely to click-through online video ads than standard banners and almost 12 times more than rich media ads.

It makes an excellent tool for companies, brands and marketers to share the story of their products, their companies, their mission and visions, and other forms of information for maximum outreach.

There are so many types of video content marketing opportunities for you to offer your audience throughout the buyer’s journey – video content that will help educate them, make it easy to trust your brand, and move them to a purchase decision faster.

To conclude, video marketing is the future – its the crux, the core and the Holy Grail of the new-age marketing and therefore it is vital to speedily integrate this in your marketing efforts if you want to avoid being left in the dust by competition.

So, let’s get rolling!

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