From what started as a platform for entertainment, social media, with its significant marketing potential, has evolved and grown to become one of the most dynamic tools for companies and businesses.
The social media landscape is ever-changing and progressing, therefore it is vital for all businesses to keep abreast with the changes, so as to, utilize and leverage this powerful tool to the maximum. Whether you are at the helm of a small business or nurturing a startup, here are some astonishing statistics about the top social media platforms that might make you rethink your business strategy:
1. Facebook is the most visited social site with 56% people using it daily
Projectsocialize.com states that 74% of consumers rely on social media to make purchasing decisions, and 51% of Facebook users are more likely to buy the products of brands they follow online. To add icing to the cake, Facebook shares also influence Google search rankings, thus making Facebook, the most important social platform for business users to leverage from.
2. 120,000 tweets are sent out every second
That’s a lot of likes and a lot of potential. Smallbusiness.yahoo.com reveals this astonishing statistics, hence, proving that twitter provides an ideal platform for brands to converse and build relationships with their audience. Reply, tweet and retweet away to expand your small business and make it big!
3. Instagram witnesses 70million images uploaded daily
What started as a trendy app to deck up your pictures, Instagram spread like wildfire and is now one of the top social media platforms. According to Expandedramblings.com 13% of the total internet population accesses Instagram every day and an average number of 70 million pictures posted daily. The huge user base provides businesses with an ideal environment to make their brand even more real, give the fans a taste of their brand behind the scenes and show off their brand to the crowd!
4. An average user devotes 17 minutes per month to LinkedIn
This statistic from Expandedramblings.com showcases the importance of LinkedIn for business, to generate leads and find potential customers.
5. An average user spends 89 minutes per month on Pinterest and 83% of the users are women
These statistics from Grabstats.com shed light on the importance of Pinterest as a forum to garner a crowd and build a community based on interests. Due to the majority of users being female, Pinterest is full to the brim in the category of food, fashion and crafts, a golden opportunity for any business. Get pinning!
6. The Google +1 button is used 5 billion times per day
Often overlooked by marketers for not having the ‘cool’ factor of Facebook, Google+ is infact the third most active social media platform according to Smallbusiness.yahoo.com, and surely one worth exploring. Get your brand active on Google+ and watch the website traffic pore in with the power of Google search.
7. 800million users spend 15 minutes per day on YouTube
Youtube has helped produce superstars, create megabrands and laid the foundation for numerous businesses. This statistic by Smallbusiness.yahoo.com proves the significance of Youtube. The number of people who use Youtube are astounding and so are the chances of making your business big here!
In a nutshell, the power of social media in today’s world cannot be ignored. These powerful platforms have endless potential that can help make your business a monumental success. Use these to your benefit and you shall reap what you sow!