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Industry News

Digital marketing industry news including developments, investments, new startups, mergers and acquisitions and partnership announcements in digital marketing and advertising industries.

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Creative Data Lions Will Be A part Of Cannes Lions 2015

Cannes Lions has announced the launch of “Creative Data Lions” for the 2015 edition of the festival. Cannes Lions has announced the launch of the Creative Data Lions, and expanded Innovation Lions which will form a part of the new, two-day Lions Innovation Festival, within this year’s International Festival of Creativity. In June 2015, big […]

BBC Taster

BBC Taster Will Showcase Experimental Digital Content

BBC launched BBC Taster to showcase a range of editorial and technical projects, and provide a chance for users to give feedback on the ideas they like the most. BBC Taster is a new online interactive service that features experimental ideas for digital content and technologies across TV, radio and online, including interactive and social […]

The Drum Independent Agencies

The Drum Launches Research For Independent Agencies Census

The Drum has launched the research for its annual report into the independent agency sector, The Drum Independent Agencies Census, published in partnership with the Recommended Agency Register (RAR). The in-depth review of the UK’s independent marketing services sector will rank agencies on financial performance, client satisfaction and peer recommendation. To submit to the research, […]

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Omnicom And Twitter Signed $230 Million Mobile Ad Deal

Omnicom Media Group announced a mobile ad deal with Twitter worth $230 million over the next two years. This partnership will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub. The deal is expected to drive better pricing and targeting, said Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media […]