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Digital marketing industry news including developments, investments, new startups, mergers and acquisitions and partnership announcements in digital marketing and advertising industries.

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Wikiverse: The Ultimate Visual Encylopedia Universe

An endless black hole in the internet, Wikipedia’s new universe Wikiverse really is a cosmic formation. A new browsing style is developed by the company, Wikiverse is built by the French designer Owen Cornec. The site is a web-based interactive 3D map of Wikipedia. It’s visual imagery is like a cosmic universe and a bunch […]

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The New York Times Is Buying An Augmented Reality-Based Agency

The rise of technology is obvious: The New York Times just bought Fake Love, an agency based on virtual and augmented reality. Having worked and collaborated with brands like Star Wars, Hermés, Nike and MAC Cosmetics, Fake Love is a design studio that specializes in VR and AR, and is also embracing experiential artwork and […]

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A New Video Discovery App From HBO And MightyTV

A new video discovery app is now out in collaboration with HBO and MightyTV. The thing is, it’s Tinder-ish. One of the easiest mobile apps, Tinder arose to success. Beyond doubt, the success came from the swiping concept because it’s very clear: Either user says “Yes”, or “No” so it works like a game. Earlier […]

london mayor sadiq khan

Mayor Of London Plans To Hire A Chief Digital Officer

The capital will soon have its own Chief Digital Officer to oversee digital transformation across government in London. While, the city of London is an established financial capital. According to a report from London First, London’s economy boasted by £145 billion a year from digital technology, and has recently attracted more venture capital and created […]

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UK Digital Ad Spend Grew At Its Fastest Rate In 7 Years!

Digital ad spend is growing at its fastest rate for seven years, according to the Internet Advertising Bureau, UK. Digital spend grew 16.4% to more than £8.6bn in 2015, despite the unpleasant widespread ad-blocking. UK advertisers spent their budgets in all forms of digital advertising last year, a rise of 16.4% and the highest rate of […]

Chief Internet of things Officer

Chief IoT Officer – Now Hiring In 2016

According to a recent survey, more than half of the organizations in the UK have polled in favor of hiring a Chief Internet of Things Officer for their companies in 2016! New trends in technology require new skills, they open new vacancies and create jobs. The newest trending job introduced in the hyper-connected digital world […]

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Digital 2016 Report Reveals New Year Statistics

We Are Social launched a report “Digital 2016” on digital, social and mobile usage trends and statistics from around the world. Digital marketing agency, We Are Social, released a global report of digital statistics. “Digital 2016” in a presentation comprising of 537 pages of information about the latest prevalent trends in the world of mobile, […]

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Coca-Cola’s New Marketing Strategy – Taste The Feeling

The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to supporting exploited migrants in Dubai. However, it was becoming all too preachy. With the entrance […]

blast radius amsterdam

Antoinette Hoes Joins Blast Radius As CEO

Starting February Antoinette Hoes will join Blast Radius/Wunderman Amsterdam as their new CEO. Her appointment fits with Blast Radius/Wunderman’s ambitions to develop itself as a strong digital agency with a distinctive offering on the cutting edge of creativity, data and technology. The move also coincides with Blast Radius Amsterdam strengthening bonds with the Wunderman network. […]

soda report 2015 vol2

Volume 2 Of The SoDA Report 2015 Now Available

The second edition of The SoDA Report 2015, the biannual publication, is now available in  its responsive design format and for complimentary download via SlideShare. The Report features meticulously-curated editorial sections including Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands […]

maurice levy

#TheSkippableWishes That You Don’t Want To Skip

A cheeky twist on an end-of-the-year holiday message by Publicis Groupe CEO, Maurice Lévy! Despite enduring what he admits has been a “bumpy ride” in 2015, Maurice Lévy still seems to have his sense of humor intact in his traditional annual holiday message titled “Skippable Wishes” What starts in an ordinary fashion, with Lévy at […]