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Digital marketing industry news including developments, investments, new startups, mergers and acquisitions and partnership announcements in digital marketing and advertising industries.

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Polaroid’s Old Camera Is Back With Awesome New Features

For its 80th anniversary, Polaroid releases a great new camera, Polaroid Pop that is both analog and digital. We probably all had a Polaroid camera once in our lifetime. The iconic brand played a big role especially making photography an art and taking pictures as a habit of our daily routine. Hopes to attract its […]

pantone-unveils-color-year-zesty-one

Pantone Unveils The Color Of The Year And It’s A Zesty One

While we’re saying our farewells to 2016, it’s time to leave Rose Quartz, Serenity and Marsala behind our backs and say hello to our new Pantone color, Greenery! Officially described as ‘a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a […]

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Adobe’s 3D Design Tool Adds A New Dimension To Photoshop

Combining the elements of 2D and 3D, Project Felix’s target audience are designers who need to mock-up realistic scenes. Yesterday, Adobe announced its brand new project called Project Felix that lets users build 3D objects, assign lighting, materials, insert images and then render it in high-quality. Felix will allow users to build product shots, scene visualizations, and abstract […]

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eBay’s New Furniture Shop, eBay Collective Now Presents A Visual Search Engine

The giant auction site eBay has just launched a new furniture department called eBay Collective, and has its own visual search engine and AI features available. eBay’s new enterprise site, eBay Collective is specifically designed for furniture and other complementary products for the home. The site features items like fine art, antiques, contemporary art and other […]

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Meet The New Online Music Platform: Amazon Music Unlimited

Amazon Music Unlimited was launched yesterday as a new online music platform of the famous American e-commerce company. Amazon’s awaited, on-demand music streaming service is now officially available. The service has several different features compared to the competitors, Spotify, Google Play Music and Apple Music. The ad-free platform has a voice-assistant called Alexa, which is compatible with the […]

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Director Alejandro G. Iñárritu Is Making A VR Short Film About Immigration

Four-time Oscar-winner Alejandro G. Iñárritu has a surprising new project, a short film shot in virtual reality about immigration between Mexico and the US. The Revenant’s director today announced that he will work on an “experimental” VR short film. Some details about the project was revealed. The press release states that a group of immigrants and refugees […]

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Awwwards New Ebook: Brain Food! For Digital Creatives

Awwwards are excited to present the first edition in their new collection of eBooks : “Brain Food! for Digital Creatives”. Awwwards have collaborated with top agencies and put together 5 case studies, aimed at digital designers, interactive developers , UX designers and front- enders. In Volume 1 they look behind the scenes of some of the […]

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Now You Can Use Google Maps While You’re “Catching Pokémon”

The most hit mobile game of the moment, Pokémon Go is rising in popularity. Google Maps has a new “Catching Pokémon” feature. Pokémon and Nintendo are developing a new training tool with the help of Google Maps. The announcement on Google’s official blog is motivating players to become Pokémon masters with this new Maps feature. You can hit […]

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Smashbox Cosmetics Opts For Virtual Reality

The indie-spirit cosmetics brand Smashbox is going on VR business today, using the concept to show what’s behind the story. Acquired by Estée Lauder in 2010, Smashbox is using 360° video for a tour of Smashbox Studios, the fashion photography studio in Culver City, Los Angeles, where the brand was born. Let’s take a look […]

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Google Presents The Hidden Worlds Of The National Parks

The National Park Service turns 100 and to celebrate, Google presents a virtual platform of these hidden treasures. It is the 100th anniversary of the National Park Service – the federal agency and government service for the national parks in the US – this month. Google officially announced that in honor of the NPS Centennial […]

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Mindshare UK Launches Grow@Mindshare Incubator For Startups & Businesses

Mindshare UK, part of WPP, announced the launch of Grow@Mindshare – an innovation incubator designed to help startups and businesses at the “early stages of marketing”. According to the announcement, Grow@Mindshare will offer a more “agile, lean and faster,” by using the agency’s specialties, connections and media buying capabilities. The idea will be to work with […]