Apple has released eight 15-second ads for the Apple Watch, each of them highlighting a specific feature of the device.
The advertisements feature well-known celebrities like actress Chloë Sevigny, old school rocker Alice Cooper, and singer Nick Jonas.
Four videos “Climb”, “Row”, “Golf” and “Chase” feature women sprinting up the stairs, group working out on a rowing machine, a golfer and a runner.
These spots highlight the fitness capabilities of the Apple Watch – keeping track of your heart rate, encouraging you to exercise more, tracking your daily activity, competing with friends for the best time.
The spot called “Find” demonstrates Apple Watch’s ability to locate the iPhone.
Apple Watch locates the iPhone by “pinging” it via a Glance on the Watch, as actress Chloë Sevigny uses the feature to find her lost iPhone.
“Swap” shows how easy it is to change band in the watch to suit any occasion.
“Surprise” showcases the ability to use Apple device to control the lights in your home using HomeKit.
“Rain” shows how weather app notifications can let you know when the rain will start.
Spots are set in monochromatic, surreal spaces and allow us to give a quick look at a single Apple Watch feature.