Lovebook is a new matchmaking service that uses targeted Facebook ads to find dates for singles.
The new matchmaking start-up was created by CJ James, who says he was inspired to create the service after watching a friend’s struggles with using conventional dating websites and wondered if there was a different approach.
The service offers three dating packages that are First Date, Lovebug, and Casanova.
Site charges between $15 to $40 and prices depend on the chosen package and how many people to be hoped to reach. The two higher end tiers also come with special tips and advice from James.
With First Date Package, customers will receive a minimum of five “leads”, in the form of Likes or direct messages. The Lovebug Package comes with dating advice to attract a wider pool of respondents, and generates more leads. The most expensive option is Casanova Package, which also comes with a 10-minute pep talk before a first date.
After selection of a package and payment can be made via PayPal. Then Lovebook creates a separate Facebook page for each user with three photos and a brief message, letting people know users are looking for potential dates and Lovebook buys Facebook ads targeted to nearby Facebook users with similar interests in candidates age range.
These ads have the potential to go viral. This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities.
Have a look at the Lovebook website.