Lastminute.com has launched a campaign encouraging lovers to enjoy “the sexy delights of Europe” this Valentine’s Day.
The “sexy delights of Europe” film, created by Adam & Eve/DDB, features a series of sexually suggestive images of famous art, monuments and food items from across Europe.
Launching on lastminute.com’s YouTube channel, the video sits at the heart of a wider Valentine’s Day campaign and aims to connect lastminute.com with the big annual special day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The travel website has released website positioning the brand as the go-to-site for a “#lustminute” city break.
Amanda Cumine, Brand and Communications Director at lastminute.com, explains;
Who would have thought Europe is such a sensually enticing place?
With our video we want to put a smile on people’s face or pink flush on their cheeks and inspire them to let the unexpected happen more often. And when is a better time than Valentine’s Day?
The delights of Europe will also be passionately embraced by lastminute.com social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the lastminute.com site.