Ikea Belgium launched Klikk, a photo app which takes a single photo.
The Klikk app, designed by DDB Brussels, aims to bring thoughtfulness back to photography and forces the user to focus on composition, timing and light.
The video below explains how the app works:
Klikk app was created to promote Ikea’s 2016 Art Collection, a limited edition of 11 posters created by professional photographers, including Mandy Barker, Mathieu César, Bobby Doherty, Nathalia Edenmont and others.
Once the users take a photo, they can submit it to the contest. A professional jury will select one Belgian photo which will become a part of the IKEA Belgium Art collection.