An SEO audit that you can perform easily for your website, helps you to enhance your website’s technical health, user experience performance and content.
Performing a search engine optimization audit of your website is important for many reasons. You can make an accurate evaluation of the health of your website, identify the specific areas that need to be improved, and design the approach to take for future site updates.
An SEO audit can be tedious and time consuming, but by now most content marketers know that it is absolutely necessary for driving website success. To make it easy, you need to know what you’re looking for, who is going to make what changes, and what tools are available to help you implement those changes.
A good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition. To audit your site for SEO, you can carry out the following simple steps:
1. Analyze the Technical Health of Your Website
If your website has a lot of technical problems, your will experience a poor performance and you will receive less traffic than you normally would receive. Improving the technical performance of a website is one of the most important aspects to increase your site’s overall visibility in search engines.
Performing a technical audit means searching for all the errors or technical problems that may negatively affect the performance of your website in the search engines.
Potential technical aspects that you need to consider and analyze include:
- URL Canonicalization
- IP Canonicalization
- Default/Index Page
- Content Duplication
- Page Title Duplication
- Page Description Duplication
- Clean URL
- XML Sitemap
- 404 Page
- Page Speed
- Text Navigation
- 4XX Errors and 5XX Errors
2. Analyze Your Website’s Functionality
The functionality of a website is how it works or how it functions. A website’s functionality can be straightforward and simple, you click on a link and view a page, which leads to another page containing a form where you can submit an enquiry to the organisation whose site you are on.
Being user friendly can have a significant impact on the profitability of the website. It affects visitor retention, visitor return rates, bounce rates, individual page conversion rates and overall site conversion rate.
If you optimize your site for search to increase your website traffic, but then people immediately leave your site because they can’t find what they are looking for. Your site’s bounce rate increases and Google penalize your site in search results.
Make sure to get access to Google Analytics so that you can analyze your website’s traffic. Also, Google’s design and content guidelines is a useful guide to inform you how Google index, crawl and rank your website.
3. Analyze the Content of Your Website
Content of your web site has to be unique. By creating materials that draw the visitor in and entice them to delve more deeply into the website’s pages, optimized content will create a welcoming and interesting environment for customers and will reduce your site’s bounce rate.
The title tag and the meta description are the most prominent features displayed on a search engine result page.
You can use Google Analytics to find the most popular pages, both landing pages and with the most visits, and make sure that these have excellent quality content. Also, you need to search relevant keywords for your content.