Havas Group To Acquire French Digital Agency FullSIX

Havas is in talks to buy FullSIX, the independent digital agency based in Paris.

The Havas Group announced that it has entered into exclusive negotiations with the management of FullSIX Group and Motion Equity Partners, in view of acquiring FullSIX.

Terms weren’t disclosed although the price is estimated at a reported $75 million. The transaction, expected to close during the month of October, is subject to a consultation process with FullSIX staff representatives.

FullSIX is comprised of 16 different agencies which combined offer an array of digital, data and media capabilities. It now employs over 600 people, 400 of them in France. Clients include Vodafone, Bayer, L’Oreal, and French pay TV channel Canal +, which is controlled by the Bollore Group, also parent to Havas.

Fullsix Marco Tinelli Havas Yannick Bollore

The acquisition will be a key growth driver for both groups.

Yannick Bolloré, Havas CEO, said:

I am delighted to welcome all the FullSIX talents into the Havas family. We share common values and we both put innovation and integration at the heart of everything we do. I am confident that Marco and his team will further reinforce Havas’ expertise on behalf of our clients, and that Havas will provide FullSIX with a major new source of growth.

Marco Tinelli, FullSIX Group President, added:

We are happy and proud to be joining the Havas Group. This is an enormous opportunity for the FullSIX Group and all its talents and clients. We will continue to drive the market forward, with even greater ambition than before. Havas is a dynamic, entrepreneurial group that will bring us the clout, the network and the talents we need to develop even faster. FullSIX will add to and develop the Havas Group’s Digital & Data scope and expertise. We are very close in terms of culture, our knowhow is largely complementary and our ambitions are the same.

Tinelli will continue as President of the FullSIX Group and Yannick Bolloré will oversee the process of integrating entities into the Group.

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