Building a successful digital business takes a lot of time and effort, as well as patience, because you will make mistakes, not to mention knowing all the right tools, and how to use each one to the best of its (and your) abilities.
The tricky thing is, there are so many of them out there, and no matter how good they are, each one will only take you so far, which means you need to be able to wear multiple hats and combine the tools you are have at your disposal in order to grow your business.
The good news, you only need to master three channels to do it: SEO, SMM, and Google Adwords. Why these three? Because, while each of these tools is powerful, it cannot do everything on its own.
When put together, they make up for each other limitations and help you create and effective marketing campaign for your business. Let’s take a look at how you can make them work for your business.
If you business is new, or if you are trying to attract organic traffic, SEO is the way to go, because it allows you to improve your website’s ranking with the use of the right keywords.
However, since keyword stuffing is no longer an option, and with Google considering some other ranking factors, such as quality content and mobile accessibility, it’s harder to get on the first pages of Google Search.
But, it turns out, you don’t have to in order to see the results. But, why rely on SEO when you have Adwords?
Because, you won’t be able to get enough clicks with certain keywords if you just buy them, while others will be too expensive. Also, SEO is also a better option when it comes to long-tail keywords inside your niche, because it won’t cost you a thing, unlike Adwords.
Yes, you can also generate traffic with social media, but in terms of long-term performance, SEO is still a better option.
If you are too busy to optimize your content for SEO, there are writing services, such as assignmentmasters.co.uk, which can do that for you.
However, SEO will not help you get to know your target audience better, and you basically have no way of knowing the reasons why they came to your website.
When SEO fails in terms of helping you understand your audience better, social media is there to help you pick up the slack, because you will get a clear insight into their behavior, habits, and preferences, simply by monitoring how they act online.
You can receive direct feedback from them. And while SEO is a necessary strategy in the long run, it can take up to several months before you start noticing its effects, and social media can help you bridge that gap.
Content posted on social media can generate instant traffic, and it can even go viral.
Social media is also superior to Adwords when it comes to building your authority online, striking up relationships with influencers in your field, and developing your brand. But, as we’ve pointed out earlier, while SMM is useful for generating traffic, it has a short-term effect, which is why you should use it together with SEO, and get the best of both worlds.
3. Google Adwords
For all their effectiveness, social media and SEO lack the power when it comes to certain keywords. For example, some keywords and phrases which could help your business’ ranking don’t sound natural when inserted into your content, whether its because they contain dates and numbers, or because the phrase itself is grammatically incorrect.
Also, if a particular word is too popular, or too broad, you will find it impossible to rank it with all the competition.
This is where Google Adwords come in. Although you will come across some detractors saying that Adword bidding is too competitive in such cases, it is still a viable strategy, because you don’t need to find yourself on the first page of Google Search anyway.
One Last Thing:
As you can see, SEO, SMM, and Google Adwords complement one another, even though they do overlap in some aspects. But, keep in mind that all of your marketing efforts are highly dependent on how well you know your target audience. They are the ones that matter, because they are the people that will order your product or a service.
That’s the kind of traffic that matters the most. This is where social media and analytics data can play a big role, since SEO revolves around Google’s idea of what your audience wants. SMM and analytics also helps turn your Adword campaign into a useful investment.
It will also help you with putting together useful and informative content, and with SEO, SMM, and Adwords, you will be able to get it in front of the right sort of audience, and in turn, grow your business. Good luck!