We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.
We Are Social an agency that combines an innate understanding of social media with digital, PR, and marketing skills. In this year’s huge 376 page report, the social marketing agency explains how the internet has changed in the last year in details. If you are looking for global internet, mobile and social media statistics for 2015, you should definitely check this report.
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report covers the most comprehensive, free compendium of up-to-date digital statistics and data. In particular, the report examines many fast-growth nations, which have some of the most enthusiastic and engaged internet users.
The company says that there are now half a billion more people online than in the last report, clocking in at 3 billion users and that half of the world is now using a mobile phone, with 185 million new unique users in the last twelve months. The report also states that social media usage on mobile grew 23% in 2014.
The dedication to the internet is also being reflected in the rising importance of e-commerce in emerging markets. Although the populations of established markets, such as Germany and USA, are the biggest online shoppers, the importance of mobile commerce to fast-growth countries is clear.
What’s more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world’s biggest economies, it’s clear that much of people’s digital behaviour is now converging around mobile devices.
The slideshare offers a huge resource of statistics and offers a great amount of detail on trends around the world. If you’re in marketing business, you should definitely have a look and download this report for future references.