Adobe Stock Apparel and the Swedish ad agency Abby Priest released a limited edition clothing line to celebrate the awful stock photos.
Adobe Stock Apparel teases with stock photos that seem like a total fantasy and appear unreal. Such as; a smiling woman drawing red graph.
Especially in the business world, most of the stock photos make no sense, so Adobe released printed T-shirts and sweatshirts to emphasize this situation. But, sadly these funny items are available only for a selected audience as part of a direct marketing campaign.
Abby Priest Creative Director Oskar Hellqvist talks about the apparel;
We wanted to pay tribute to what has been before, and then take one last glimpse backwards, before we leave it all behind and move into the new age.
Some stock images have earned their place in the history books—classic motifs that have been overused and established as hilarious clichés, known, loved and/or hated by all. … Turning them into a limited-edition clothing line is our way to salute them and an attempt to create something disruptive and unconventional in the genre. The creative community already shares the knowledge and power/humor that is embedded in these images. Hopefully it’s something that they will enjoy and wear.
Download the Adobe Stock Apparel lookbook here.