Facebook introduced its new gadget called Workplace, a new messaging app that embodies the dissolving distinction between personal and professional digital platforms.
Officially announced yesterday, Workplace is an internal app that has already been in use internally for many years. But, they thought it’s better to spread the feature to other companies to collaborate with each other.
Great companies are built by great connections. Facebook believes in connecting people wherever and whenever. So, they create a special motto for their new app and that is:
‘Being connected in workplace makes us more productive in workplace.’
Workplace allows users to connect in a special ‘place’ in Facebook separately from their usual News Feed. They can have group discussions for working teams, personalized voice and video calls or text messages, and more.
When you launch Workplace, you’ll have a Teams&Projects column in the left side of your News Feed page. Your News Feed will gather conversations from all your groups and it will help you catch a project or announcement from your team members.
In Workplace, you can instantly follow any co-worker and get updates on your News Feed. Work Chat is for messaging, video and voice calling. You can Work Chat with your colleagues or send a personal message. You can access Work Chat from Apple Store and Google Playstore.
Workplace allows you to plan a company event, to announce when and where it’s happening and to see exactly who is coming
You can get notifications from Workplace on your mobile or desktop whenever you want.
Helps you to stay connected with your company wherever you are, Workplace is a great gadget for people who works out of the office and in-mobile.
The discussion users are already having is, the idea of signing into Facebook not for your personal life but for your work life as well.
Julien Codorniou, the director of Facebook’s enterprise project Workplace, answers that:
We started using it internally a few years ago. You can connect with people that you don’t see everyday but you should be working with. When we started testing Facebook at Work outside of Facebook, some partners wanted to see if it could work in their organizations. It validated that there was a market.