DS launches an online platform and art installation, created by digital agency DPDK!
Rotterdam, 1 October 2015 – DS, luxurious French car brand founded in 2014 in Paris, brings acte de présence during Dutch Film Festival in Utrecht, the Netherlands. Today’s launch of the interactive online platform proceeds the live event later this week.
The entire campaign, spanning across mobile, online and live activation, is created in three weeks by Rotterdam based digital agency DPDK. DPDK has managed to create this campaign within 3 weeks’ time by a multidisciplinary team of 13 people.
From today, visitors of ds-signatureart.com were invited to leave their signature either on desktop or from mobile. Their autograph was then translated real-time, using the WebGL technology, into one-of-a-kind 3D digital art piece.
On the online platform, which is a unique collection of contemporary 3D signatures, users will also be able to see how hundreds of single elements of each signature create a beautiful, 3D model of Dutch Film Festivals statue, the Golden Kalf. During this year’s annual Dutch Film Festival visitors will also be able to take part in a specially designed interactive Signature Art installation.
The festival is still taking place and the campaign turns out to be a great international success. More than 3500 people from 150 different countries left their signature so far. Another interesting fact is that 50% of the people did this by using a mobile device.
DPDK also received a lot of international awards for the campaign already; FWA Mobile of the Day, FWA Site of the Day, Awwwards honorable mention and the CSS Design Award. When looking on social media, the feedback from local and international press is very promising.
Pim van Helten, CEO from DPDK says,
The Signature Art installation is an invitation for all visitors of the annual Dutch film fest to express themselves and reveal their creative spirit. Next to an engaging art experience during the festival, this platform is also a rare collection of personal digital art pieces. Anyone that leaves a signature will be able to claim their trademark by sharing the artwork online.
Anne Lobbes, Director Press; Public Relations DS says,
This project represents the key values of the DS brand: excellence, the spirit of avant-garde and element of surprise. We are excited to see the worlds of online and offline intertwine in this engaging campaign.
The creative idea is inspired by Dutch Walk of Fame in Utrecht, which is the Dutch equivalent of the famous Walk of Fame in Hollywood, California. The Dutch Walk of Fame compromises of golden tiles with handprints and signatures of, past and present, Golden Kalf winners.
The 35th Dutch Film Festival is taking place in Utrecht, the Netherlands, from 23 September until 2 October.