CÜR Media, Inc. joins hands with global marketing company, DigitasLBi, for planned launch of next generation music streaming app: CÜR!
Glastonbury, Connecticut, October 13, 2015 – CÜR Media, Inc. today announced an exciting, strategic partnership with DigitasLBi, a global marketing and technology agency transforming businesses for the digital age. Under the agreement, DigitasLBi New York will provide strategic planning, media buying, marketing and creative support tied to the launch of the Company’s next generation music streaming app, CÜR, scheduled for 2015.
Tom Brophy, Founder and CEO of CÜR Media said,
We are excited to team up with the proven leaders at DigitasLBi to attempt to change the face of the music streaming industry. As a top ten global agency, DigitasLBi’s expertise in brand building and creativity is unparalleled in the industry. We look forward to working together to successfully drive the expected roll out of CÜR this year.
Todd Stanley, EVP, DigitasLBi (New York) said,
We share an ambition to create and design the best customer content and experiences, that are as delightful as they are seamless. We look forward to bringing to bear our integrated suite of performance media, millennial marketing and creative strategy to a customer-obsessed and progressive company like CÜR Media.
About CÜR Media, Inc.
CÜR (pronounced ‘cure’) will be the latest music-streaming app with an emphasis on music, social media and sharing. CÜR Media is creating a next generation social music experience through the planned launch of CÜR Music, a social mobile and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services. Upon its anticipated 2015 launch, CÜR Music will unlock the true expressive nature of an individual’s connection with their music by fostering personalization, sharing and creativity. With CÜR it’s not just about streaming, it’s about what the music means to you and how you want to express that to the world. For more information please visit: www.curmusic.com
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. It helps companies of all shapes and sizes decide What’s Next… and then takes them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] and is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services.