BLOG | Digital Marketing

Is Social Entrepreneurship The New Face Of Business?

The number of young people interested in entrepreneurship is on the rise. According to a recent survey, over 25% of 18 to 25 year olds expressed interest in starting their own businesses. But today’s entrepreneurs are less taken with lining their pockets and more interested in creating change. Following in the footsteps of companies like …

BLOG | Social Media Marketing

6 Social Media Tools to Incorporate Into Your Online Marketing

Most marketers today are already aware of how powerful social media tools like Facebook and Twitter can be for attracting customers. However, as social media continues to grow, new platforms quickly gain popularity. Knowing how some less well-known social media platforms work will help you expand your online marketing reach. If you are not yet …

BLOG | Digital Marketing

From Startups to Superstars – Learning from Others’ Success

Beginning a startup is a risky venture, and many people give up on it too quickly, not knowing they could have succeeded if they hung on a bit longer. As with any risky venture, it’s important to research other startups before launching your own. Look critically at startups that have come before, especially those similar …

BLOG | Content Marketing

7 Tips for A Great Start To Your Brand’s Content Marketing

When running a business, there are some things that are simply too important to gloss over. A perfect example is content marketing. Thousands and thousands of businesses are clamoring for people’s attention, and consumers are getting better and better at avoiding it. They fast forward through television commercials, subscribe to ad-free radio, implement blocking software …

BLOG | Digital Marketing

Driving Business With eCommerce And Brick And Mortar Synergy

Tips For Building Cohesion Between Your Physical and Digital Stores Everyone wants to develop a successful business. Using the right tactics is an important part of improving a firm. In the modern world, businesses have a plethora of opportunities to expand and develop sales using the internet. The best companies, however, take advantage of both …

BLOG | Content Marketing

Why It’s Easier To Market To A Niche Audience

Niche marketing – also known as micromarketing – is the springboard of choice for digital marketing beginners. It’s cheaper to start, offers less competition, is a good place to build customer rapport, and gives you plenty of time to generate content. What Is Niche Marketing? It’s possible you’ve heard this term before. Niche marketing can …

BLOG | Digital Marketing

Guerilla Marketing: A Primer For The New Business Owner

Guerilla marketing shares a name with this type of warfare for a reason. Surprise ambushes are a tried-and-true tactic for grabbing attention and leaving an impression. Guerilla marketing is an unconventional and low-cost marketing technique that maximizes a product’s exposure and minimizes a company’s risk. A bare-bones budget doesn’t have to mean a subpar marketing …

BLOG | Social Media Marketing

12 Tips for Running a Fantastic Social Media Contest

Contests through social media are an incredible way to boost enthusiasm from followers while increasing the numbers of followers you have. When businesses use contests like these, they usually see a large increase in email subscribers, likes, and views. Plus, contests are fun, and customers tend to appreciate them – it’s a win-win. 1. Considerations …

BLOG | Content Marketing

12 Tips For Better User-Generated Content Campaigns

The best 12 tips for creating or improving your user-generated content campaigns. Many individuals innately distrust corporations. After all, the point of any business is to make money. Sometimes companies are fair, or even more than fair, in their prices and operations—but they can be greedy. Therefore, people always put more stock in what other …