NEWS | Industry News

UK Digital Ad Spend Grew At Its Fastest Rate In 7 Years!

Digital ad spend is growing at its fastest rate for seven years, according to the Internet Advertising Bureau, UK. Digital spend grew 16.4% to more than £8.6bn in 2015, despite the unpleasant widespread ad-blocking. UK advertisers spent their budgets in all forms of digital advertising last year, a rise of 16.4% and the highest rate of …

NEWS | Industry News

IAB Has Published New Native Advertising Guidelines

The Internet Advertising Bureau (IAB UK) has released its first native advertising guidelines to help the marketing industry provide more transparency to consumers around the practice. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital ad formats …

NEWS | Agency News

AKQA Wins IAB Agency Of The Year For 2014

AKQA won the Agency of the Year award for the most consistent Creative Showcase wins throughout 2014. AKQA featured in four separate months in 2014 for its campaigns for the Nike+ Training App, two Vodafone Firsts campaigns and Nissan IDx, which also helped the agency scoop the Most Integrated Campaign award. Duan Evans, International Executive …