Digital ad spend is growing at its fastest rate for seven years, according to the Internet Advertising Bureau, UK. Digital spend grew 16.4% to more than £8.6bn in 2015, despite the unpleasant widespread ad-blocking. UK advertisers spent their budgets in all forms of digital advertising last year, a rise of 16.4% and the highest rate of […]
IAB News and Events.
Join the IAB UK Digital Upfronts on 16-23rd October, 2015 in London! The IAB UK Digital Upfronts are a showcase of premium digital advertising opportunities from some of the UK’s leading content creators, media owners and tech companies. Participating companies put on an event to highlight their most premium digital offerings for advertisers and agencies. […]
Reach for the Higher Ground with IAB Engage 2015 conference on 15th October, in London! It’s time to raise our game. Today’s consumers have never enjoyed greater convenience and choice. They are tech-savvy and entitled; no longer satisfied by remote brands with carefully crafted personas, now preferring to engage with brands with a higher purpose […]
IAB Mobile Engage 2015: The Connected Future will take place on Thursday 14 May at the Mermaid Centre in Blackfriars, London. The conference will celebrate the power and effectiveness of mobile connectivity as well as define the limitless opportunities it offers for brands. IAB Mobile Engage 2015: The Connected Future will step up a level […]
IAB Europe’s major annual industry event, Interact Berlin will take place on May 19, 20, 21 in Berlin – the capital of digital in 2015. Interact will take place at the AXICA Congress Centre, next to the historic Brandenburg Gate, from May 19th to 21st. Kicking off with an exclusive “fireside chat” with Sir Martin Sorrell, CEO of […]
The Internet Advertising Bureau (IAB UK) has released its first native advertising guidelines to help the marketing industry provide more transparency to consumers around the practice. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital ad formats […]
AKQA won the Agency of the Year award for the most consistent Creative Showcase wins throughout 2014. AKQA featured in four separate months in 2014 for its campaigns for the Nike+ Training App, two Vodafone Firsts campaigns and Nissan IDx, which also helped the agency scoop the Most Integrated Campaign award. Duan Evans, International Executive […]