BMW announced the return of BMW Films this week. The first addition to the series is named “The Escape”. “The Escape” has a magnificent cast starring Oscar nominee Clive Owen, who will return to play “The Driver”. He’ll be joined by Dakota Fanning, John Bernthal and Vera Farringa. Director Neill Blomkamp will be behind the […]
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BMW’s new ad is routing Tesla’s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems. The teasing is just because BMW […]
BMW released its digital-first campaign for the new BMW M2 Coupe and enlisted model Gigi Hadid in an interactive 360 degree film. The film, which debuted on YouTube and Facebook, was directed by Marc Forster, who directed films such as “James Bond – Quantum of Solace” and “World War Z”. The spectacular one-shot stunt – […]
Apple has given partner brands early access to the smartwatch hardware and software so they can test their apps hands-on. BMW and Facebook are among the brands that have reportedly been given access to a private lab within Apple’s headquarters, where they can refine their apps for the Apple Watch before the device’s launch. Companies […]
BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The […]
BMW M4 takes a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Andrew Simon, CCO of BMW’s agency […]