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UX Design Is Not Rocket Science – Fall In Love With Your Users

I’ve spent last two years doing usability testing, finding problems, ideating solutions and improving product through this process. When it comes to UX I’m reading a lot of articles, listening podcasts and conferences. One thing that bothers me lately is that people are trying to make UX Design so complicated and complex that you need …

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Achieving A Great User Interface In 10 Steps

How do your customers interact with you online? It’s an essential question that you have to answer before you can work through the best interface for your business. That probably depends in large part about what they need, be it payment, orders, answers to questions, or something else. There are other factors at play, including …

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The Next Big Thing

For years, companies and marketers have looked to bring more and more choice to consumers. This exponential growth in choice has lead to situations where consumers are overwhelmed by options to the point they can no longer make decisions, or the decision-making process requires so much time that buyer fatigue becomes a real issue. These …

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The Psychology Behind ‘Intelligent Design’

As a branding and digital agency, when we talk about intelligent design we’re referring to design that’s an innovative solution to a problem, one that is engaging and beautiful in its simplicity. We’re reclaiming the term from the mad Creationists and we’re going to root it in the scientific discipline of psychology. It’s clear that …

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The Landing Page Experts Guide

Landing pages are web pages users are redirected when clicking on advertising banners, links, and videos or advertise on social media. These landing pages are designed to interact with clients, obtain their information, generate sales and effectively communicate a message. Do you know how to design and create a landing page? Besides design, there are …

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The Economics of Websites: Is Your Website A Profitable Affair?

Website design and development calls for a tug of war between quality and cost. Which side should you support? While keeping a tab on your expenses is important, focusing on quality features and tools gets you the real ROI. Gone are the days when a website served as a “Good to Have” decorative value for …

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55 Features Every Small Business Website Must Have

A website should be much more than a business card. Here are 55 features that you need to consider for your small business website. Small business owners know the importance of having an effective website to stand out in the competitive marketplace these days. But, many people find it challenging and don’t have enough time …

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The New York Times Magazine’s Olympics Issue Is Fascinating

The New York Times is making a comeback with its Olympics Issue website because, it’s full of inspiring stories about the previous Olympics. With its parallax scrolling design, the website covers memorable stories from the previous Olympics. The Olympics Issue may be about the past but the web design is very futuristic and interactive. Because …

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5 Best Food Website Designs & What Makes Them Awesome

Brace yourself for the recipe to success in designing an amazing food website with our top 5 picks! Long gone are the days when foodies had to make do with PDF’s of menus and images of food in bad lighting. Contemporary food websites make use of a great interface design, beautiful photography, easy interface, brilliant …

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Best UX eBooks To Improve Your Design Workflow In 2016

These free eBooks will provide you with excellent advice and insights from UX experts. User experience, also known as UX, refers to users’ attitude towards a particular product, system or service. It includes the experiential, affective, meaningful and valuable aspects of human–computer interaction. It also involves person’s approach to system aspects, like utility, ease of …