BLOG | Social Media Marketing

Social Commerce Trends Of The Moment

What is Social Commerce? Social commerce is shopping-oriented social media marketing that touches buyers before, during and after their purchase. Or as Marketing Consultant, Heidi Cohen simply puts it, “shopping meets social media”. It encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into …

BLOG | Social Media Marketing

Social Login Landscape & Trends 2015

An infographic that sheds light on the most popular social logins and their trends. The term ‘social login’ is defined on Wikipedia, in part, as follows: Social login is a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party …

BLOG | Social Media Marketing

Social Media Marketing Challenges And Trends In 2015

What are some of the biggest social media marketing challenges faced by social media experts? A study involving a survey of nearly 600 marketers was conducted by research firm TrustRadius, which sheds light on the matter and better helps marketers harness social media best, measure ROI and better understand the needs of their clients. The …

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An Anatomy Of The Perfect Social Media Post For Your Brand

Your social media strategy is one of those things that can be very hard to nail down. Ever wonder if you can have the perfect social media post for maximum engagement and reach? The success and virality of a post depends on a number of factors such as design aesthetics, post timing, distribution channel characteristics, …

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The Social Media Age – Then & Now

A visual that compares social media then-and-now in a unique and fun way! Bored? Go see some Vines. Need DIY ideas? Hop onto Pinterest. Miss a friend in another country? Worry not, your friend is only a Skype call away. Wondering how to make a quiche? No sweat, just find yourself a YouTube tutorial. Want …

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How To Create Brand Relevance, Trust And The Right Audience

A successful brand is not defined by the number of followers it has on its social media but instead by the number of brand-advocates it creates! A lot of brands nowadays are getting greedy and becoming all about gathering likes on Facebook, getting retweets on Twitter, collecting followers on Pinterest –  you get the picture. …

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Shocking Social Media Platform Statistics

From what started as a platform for entertainment, social media, with its significant marketing potential, has evolved and grown to become one of the most dynamic tools for companies and businesses. The social media landscape is ever-changing and progressing, therefore it is vital for all businesses to keep abreast with the changes, so as to, …

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When And How Often To Post On Social Media

Posting on social media at the right time with the right frequency raises brand awareness, builds an engaged community, and drives traffic to your website. When to Post on Social Media The best time to post on social media depends on a variety of factors, including the region you’re targeting, the type of information you …

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How To Find Twitter Influencers In Your Industry

Finding Twitter influencers in your industry plays a big part towards the success of any content marketing or social media campaign. Influence marketing is all about identifying who has influence within your industry or niche and market directly. Identify the right influencers within your industry and narrow them down to the handful who can move the …

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How To Use Twitter Lists More Effectively

Twitter lists can help users organize their Twitter accounts to find, monitor and interact with right people more effectively. Twitter lists are practical and useful, they make the interaction easier. You can easily organize the people and brands you’re following on Twitter with the help of the lists feature. A Twitter list allows you to categorize your following on Twitter, …